AMEC (Australian Multicultural Education College) is a specialist IELTS English Language College, based in Brisbane. They have a strong web presence and lots of written content, but needed video production to quickly and effectively communicate with their target audience and boost conversions.
They have the highest IELST7 pass rate in Brisbane, a guaranteed pass program, the best IELTS7 teachers in Brisbane and a free 2-hour trail lesson, but this was hard to communicate purely through written content. The promotional video needed to sell the college and encourage conversions for a free 2-hour trail lesson. The scope of work was to create a 2D animated promotional video, with a strong call to action. The video is the central feature of their website (www.ielts7.com.au), adds a fun dimension to their brand and has significantly boosted conversions.