About Media Heroes

We’re a team of SEO Heroes dedicated to helping Australian businesses grow and achieve their most ambitious business goals.

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about media heroes

The Media Heroes Story

Media Heroes was founded in 2010 by Alistair Roberts with a clear focus: help Australian businesses grow by winning in organic search.

From day one, SEO has been the engine behind everything we do. Not as a standalone tactic, but as a strategic growth channel designed to capture high-intent demand, generate consistent leads, and drive measurable commercial outcomes.

Over time, our work evolved alongside the digital landscape. Content, technical optimisation, analytics, paid media, and automation became essential — not as separate services, but as integrated components that support and amplify SEO performance. Today, Media Heroes operates with SEO at the core, supported by blended implementation across channels to ensure strategies actually convert into revenue.

Our philosophy has always been simple: identify what genuinely drives growth, then invest in it relentlessly. That principle underpins every strategy we build. We start with data, commercial intent, and competitive reality — then execute, measure, and refine until performance compounds.

We don’t chase vanity metrics or short-term wins. We focus on sustainable visibility, qualified traffic, and long-term ROI. That’s why many of our client relationships span years, not months.

Under Alistair’s leadership, Media Heroes has grown into a specialist team of SEO strategists, technical specialists, content leads, and digital practitioners who understand how search intersects with the wider marketing ecosystem. Our role is not just execution — it’s guidance. Acting as a strategic partner to internal teams, founders, and marketing leaders who need clarity, accountability, and results.

At its core, Media Heroes exists to help ambitious organisations grow with confidence — using SEO as the foundation, and smart, integrated marketing as the multiplier.

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The Hero Code

Our values guide how we think, work, and make decisions. They shape every strategy we build and every partnership we commit to.

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MEDIA HEROES

Meet Our Leading Heroes

Media Heroes operates with a core team of dedicated SEO experts. All SEO strategy and execution is handled in-house, ensuring consistency, accountability, and deep technical ownership.

Where required, we integrate an extended team of specialists across UX design, development, paid search, and paid social — bringing in the best expertise for each discipline while keeping SEO at the centre of every campaign.

SEO Strategy Director

Alistair Roberts

Alistair Roberts is the founder of Media Heroes and one of Australia’s leading SEO strategists, with over 20 years of experience driving organic growth for service-based, eCommerce, and enterprise organisations. He founded Media Heroes in 2010 with a clear mission: help Australian businesses unlock sustainable, profitable growth through search-led strategy.

SEO has always been at the centre of Alistair’s work. His approach blends deep technical expertise, commercial insight, and structured problem-solving to identify high-intent search opportunities and turn them into measurable business outcomes. Over the past two decades, he has helped hundreds of organisations accelerate growth through highly effective SEO strategies, from early-stage businesses through to industry associations and ASX-listed companies.

Alistair’s strategic foundations were shaped during his time at PwC, where he led cross-functional consulting projects across strategy, operations, and performance improvement for large and complex organisations. That experience continues to inform how he approaches enterprise-level SEO — balancing rigorous analysis, practical execution, and strong collaboration across content, development, analytics, and leadership teams.

Today, Alistair is regularly engaged to consult on complex SEO challenges, large-scale website migrations, international SEO programs, and emerging search environments, including optimisation for AI-driven search platforms. His work spans Australian, New Zealand, US, and UK markets, with a consistent focus on building scalable strategies that compound over time.

Alistair now lives in Sydney’s Northern Beaches. When he’s not working, he’s spending time with family or playing beach volleyball on Manly Beach.

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Senior SEO Manager

Udai Singh

Udai is Media Heroes’ longest-standing team member and a core part of the agency’s SEO leadership. He joined Media Heroes in 2014 as a technical SEO specialist and has played a central role in delivering and scaling high-performing SEO campaigns for more than a decade.

As Senior SEO Manager, Udai brings deep experience across the full spectrum of search optimisation. His expertise spans technical SEO, content planning, Google Business Profile optimisation, local citations, link acquisition, website migrations, penalty recovery, and the management of highly competitive SEO campaigns for some of Australia’s largest and most demanding brands. He works across both local and enterprise SEO environments, with a strong focus on execution quality, scalability, and long-term performance.

Udai’s journey to Media Heroes is as diverse as his skill set. He grew up in Chandigarh in northern India and initially studied Hotel Management before relocating nearly 2,000 kilometres south to Hyderabad, where he spent two years working with the Marriott Hotels group. He later worked in recruitment at IBM in Bengaluru before moving to Australia to complete a Master’s degree in International Business at QUT.

After graduating, Udai joined Media Heroes and quickly established himself as a highly capable, detail-driven SEO specialist with a strong work ethic and a consistent track record of results. Over the years, he has continued to expand his expertise, gaining experience across digital advertising, content marketing, and brand strategy, while remaining deeply grounded in SEO.

Outside of work, Udai is a devoted sports fan and competitor. He follows almost every sport imaginable — from golf, NFL, basketball, boxing, and UFC to tennis — and is an accomplished golfer himself, regularly finishing in the top three at local tournaments.

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SEO Content Manager

Kaye Evans

Kaye is Media Heroes’ SEO Content Manager and leads all content planning and production across the agency. She is responsible for translating SEO strategy into high-performing content frameworks and managing a team of senior writers to deliver consistent, commercially focused outcomes for clients.

Since joining Media Heroes in 2017, Kaye’s role has evolved from Senior Content Writer into a leadership position spanning SEO content strategy, keyword-led planning, editorial standards, and quality assurance. She works closely with the SEO strategy and technical teams to ensure content is built around search intent, site architecture, and measurable performance — not just traffic.

Kaye also leads the integration of AI into Media Heroes’ content production and quality assurance processes. This includes developing workflows that combine AI-assisted research and drafting with human editorial oversight, ensuring content remains accurate, strategic, on-brand, and aligned with evolving search and AI discovery environments.

Kaye holds a Bachelor of Arts in Media Studies and has worked across some of Australia’s largest advertising agencies in Brisbane and Melbourne, as well as within the creative team of a global travel brand. Her background in account management, project management, and copywriting allows her to bridge strategy and execution, delivering content programs that scale without sacrificing quality.

When she’s not refining content systems or reviewing briefs, Kaye is usually accompanied by her dog, Barney, who is rarely far from her side.

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