Paid Search | Google Ads Agency
We create eye-catching digital paid search adverts that precisely target your customers, capture their attention, and entice them to click.
Paid Search
Adverts Your Customers Can’t MissAdverts Your Customers Can’t Miss
Paid search can be one of the most lucrative forms of marketing. As an experienced Google Ads agency, we have created hundreds of high-performing adverts that have shown an excellent return on investment, capturing prospect after prospect and turning them into customers.
We achieve this by taking full advantage of Google’s powerful targeting tools, which allow us to hone in on your specific subset of prospects, and then design an advert that will seize their attention, and most importantly, offer to meet one of their needs.
This trio of factors allows us to create adverts with killer conversion rates, which can become the foundation of your marketing. Our Google Adwords services include everything you need to get started—we’ll take care of the advert’s setup, design, creation, and reporting. We also monitor our ad’s performance and make enhancements if we need to.
How We Make Paid Search Advertising Easy For You
Manage your paid search campaigns
We’ll give back your time by taking full control of your ad campaigns, and steering them to success.
Higher ROI
We create consistently high-performing campaigns, so you can get more for your money with less click budget.
Just one metric
We make things as simple as possible by focusing on the only metric that matters—your return on investment.
Razor-sharp targeting
Our adverts are precisely targeted to your customers, producing the most profitable leads for your business.
Ad messaging that sings
Our writers know the kind of language that works for adverts, leading to higher CTRs.
Paid per click specialists
We’ve been running profitable paid search campaigns for years, producing thousands of adverts with high Quality Scores.
Understanding Paid Search Advertising
What Is Paid Search Advertising?
Paid search advertising is advertising for search engines, primarily the world’s biggest: Google. These ads appear in prime position at the top of Google’s search results, so can have extremely high click rates. They can appear as text adverts that look like organic results, giving the impression of being organic and increasing their credibility. Or they can appear as products related to the user’s search, which includes an image, product name, price, and company.
Paid search works by selecting the search keywords you want to target, and then creating adverts for them. For example, if you run a cleaning business in Sydney, you may want to target “Sydney cleaner,” “cleaning services sydney,” and other searches that will show for your target audience.
Where does paid search advertising appear?
Paid search advertising is created through the major search engines: Google and Microsoft, but also smaller search engines like Apple Search and others. These companies are more than just search engines, offering a variety of products like Gmail, Hotmail, YouTube, Google Shopping, and Google Play (apps), to name a few.
So paid search adverts aren’t limited to search engine results pages. They can also appear in these other services, which is what Google calls its Display Network. This means that adverts can have a broader reach, be promoted to a more varied audience, and be created as a variety of formats like text ads, display ads, shopping ads, and video ads. This high degree of flexibility allows you to create potent adverts that are shaped in the best format, and sent to the people most likely to take action.
Profitable Paid Search Campaigns That Get Results
We work with businesses across a variety of industries, both B2B and B2C.
CONSISTENT EFFORTS TO BUILD MOMENTUM
We optimise your paid adverts to make them winners. Then we optimise them some more
The best paid search campaigns have been revised multiple times. We A/B test our adverts to determine the winners, and produce the highest possible conversion rate for your ad spend.
We also complete testing on your CTA (call-to-action), the ad’s wording, and the strength of the image (or video, depending on the ad). Finally, we optimise and test your website’s landing page itself, turning your prospects into customers.
ENQUIRE ABOUT OUR SERVICES
Find Out How To Generate More Traffic & Sales With Search Ads & PPC Advertising
Book a free, no-obligation Discovery Session to find out how we can use paid search ads to generate more sales for your business.
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OUR DIGITAL SERVICES
Carefully Selected Keywords & Targeting To Reach Your Audience
We’ve been working with keywords for a long time, and have created bulletproof processes that allow us to find the most relevant keywords for your customers.
With the right keywords, we’re able to target the right people, and generate the kind of sales you want for your business. They allow us to create wide-reaching advert campaigns, while also being highly targeted based on the user’s search intent.
Types Of Pay Per Click Adverts We Create
Text Ads
Text ads include a headline, description, and a call-to-action. They’re distributed across Google’s vast Search Network, including their search engine results, and on the sites of their search partners.
Image Ads
Image ads are pure images, and allow us to produce beautifully-designed banners that encourage clicks. These also appear across Google’s Search Network.
Video Ads
Our video ads appear on YouTube. They’re compelling adverts that are precisely targeted to viewers based on their preferences, and can be highly successful with the right approach.
Shopping Ads
Google Shopping adverts that showcase your products through Google’s search listings. They’re presented with the key info needed to make the sale, such as the image, name, and price.
CONSISTENT EFFORTS TO BUILD MOMENTUM
We’re Much More Than A Google Ads Agency
Google is the undisputed king of paid search, but there’s ample opportunity across other platforms.
1. Google Ads
As the biggest paid search advertiser in the world, we recommend Google for most of your ppc advertising. This includes creating adverts for their Search Network, Display Network, App Ads, and Google Shopping.
2. Bing Ads
Roughly a million Australians use Bing as their search engine, who we can target with paid search campaigns across Microsoft’s Search Network.
3. YouTube Ads
Memorable video campaigns to build brand awareness, and create leads/sales for your business
4. App Ads
Adverts that appear in popular app stores such as Google Play and Apple’s App Store.
FREQUENTLY ASKED QUESTIONS
Paid Search Advertising
Answers to our most frequently asked questions about Paid Search Advertising
Pay per click advertising is an umbrella term that covers a number of methods. These are the most common:
1) Paid search—Google Ads, Bing Ads, and other search engines
2) Social ads—Facebook Ads, LinkedIn Ads, as well as advertising on Instagram, Twitter, and Pinterest.
3) Remarketing ads—adverts that “follow” to different websites, and display based on your previous searches.
4) Google Shopping ads—ads that appear at the top of Google’s search results, as small product thumbnails.
We are a growth marketing agency who use a number of digital marketing techniques, one of which is Google Ads.
In addition to our Google Adwords services, we also help to grow businesses through SEO, web design, content marketing, social marketing, but most importantly, high-performing strategies that are tailored to your business.
Google Display ads are those that display anywhere other than Google’s search engine. For example, you might see a Google Display ad on one of your favourite websites, on a YouTube video, or as an email in your Gmail account.
These types of ads can be either text or images.
With a high-performing ad campaign that targets the right people, pay per click advertising can be incredibly lucrative. They’re cost-effective, measurable, easy to customise, and quick to set up.
Unfortunately, they do take time to manage, especially if you’re planning to optimise them based on their performance (which you definitely should be). For this reason, it can be beneficial to hire an expert who has the time to manage and enhance them.
Remarketing is showing adverts to people who have already visited your website. Because the person has expressed interest in your business, you are “re” marketing to them on different websites and platforms, like search engines results page or social media feeds. Have you ever visited a website and then noticed an advert from the same company that seems to be following you around the web? That’s remarketing, and it can be highly effective.
Remarketing works because of the Mere Exposure Effect, which says that we tend to develop a preference for things that we are familiar with. When you show your advert to someone on a variety of websites and platforms, they become more and more familiar with it, and so might eventually decide to find out more. It also keeps your brand top of mind for the viewer, who may not even consciously realise this.
We use Google remarketing because it’s an extremely effective form of advertising, and can be created in the format that works best: text ads, image ads, or video. There’s also various types of remarketing we can use, from “standard” remarketing that shows adverts to your past visitors, to “dynamic” remarketing that specifically targets certain products or services that they viewed. We select the advert that will best help you to achieve your business goals.