Results-Driven Social Media Marketing Agency
We are a social media agency that can grow your target audience, build engagement, delight your followers and increase the power of your brand.
Results-Driven Social Media Marketing
Broaden your social audience and grow your brand
Almost 80% of Australians use social media on a regular basis, which makes it the tool of choice for getting your brand out there. As an experienced social media agency, we will create engaging content that is designed and tailored for your target audience. This includes content of every kind: inspirational, educational, promotional, and funny, to name a few. The more compelling content you create for your followers, the more memorable your brand becomes, and the more likely they are to buy from you or recommend you to their friends.
As we regularly post high-quality content on your social channels, people will quickly realise its value, and happily subscribe. In time, you’ll have an army of followers who can become devoted to your brand.
As your social agency, we’ll create a custom strategy to help achieve your goals, research, create, and publish the most effective content, and regularly report back to you. The power of social media cannot be understated—it can help you take your brand to the next level. As your social media campaigns build momentum you gain an incredible competitive advantage that turns into more recommendations, more leads, and more sales.
Social Media Management | 100% Handled
Social Strategy
A complete social strategy that defines your goals, your brand personality, and your target audience. We also complete competitor research, and regularly review the strategy to ensure it’s working.
Account Check Up
As a social media marketing agency, we set up your social accounts for you using best practices, and keep the information up-to-date. With existing accounts we conduct a thorough health check and implement enhancements.
Content Creation
Captivating social content that resonates with your target audience, and encourages them to like, share, and engage. We work closely with you and your team to ensure your content is personalised to your brand and hits the mark.
Content Scheduling
We post content for you as part of a scheduled, approved content calendar. We post on the most popular days and times, to generate the maximum amount of interest for your posts.
Post Promotion
Targeted amplification of your posts is an essential part of building your social influence, as this allows us to significantly boost your reach and attract the right audiences.
Community Engagement
We respond to user comments in your brand’s voice, with thoughtful replies and appropriate emojis. This creates a positive experience and improves your brand’s image.
Tools
We use the most effective tools to get the most of social media, and encourage user engagement. We take the guesswork out of your social strategy, so we can see what’s working for you and what we can learn from your competitors.
Reporting
Monthly reporting to show your social progress, including clicks to your website, impressions, reactions, comments, and shares. We focus on the social metrics that matter to your business and how these connect with your bottom line and overall inbound strategy.
Social Media Manager
Our social agency provides a dedicated account manager who oversees your strategy, working in partnership with your team, prepares your post, quality checks content before posting, analyses the results and works out the campaigns that will generate the best results
UNDERSTANDING Social Media Marketing
What Is Social Media Marketing?
Social media marketing is the use of social media to promote your brand, and sell products or services. This is usually achieved by creating compelling content for social audiences, in the form of text, image, and video, with the purpose of engaging and delighting people, and forming a positive association with the brand. The content is posted from a brand’s “official” social pages, who people will follow if it’s good enough.
When done well, social media marketing is one of the most potent ways to boost brand awareness, and build loyal brand advocates.
Our Social Media Marketing Campaigns Keep You Ahead Of Your Competition
Expand your brand’s reach by tapping into the immense power of social media. Almost everyone uses social media, and we will create a strong campaign based on valuable and enticing content that will enhance the reputation of your brand, and gain new followers.
CONSISTENT EFFORTS TO BUILD MOMENTUM
We test solutions, measure the outcomes, improve your SEO, then we repeat.
SEO isn’t a checklist that is completed and forgotten. It’s a collection of techniques that must be continuously tested, and adjusted based on the outcomes. We do this each and every month to achieve the largest improvements to your website’s ranking.
We’ve built a highly-skilled team of in-house SEO specialists, all based in Australia. This includes business strategists, SEO technicians, designers, developers, and SEO content marketers.
ENQUIRE ABOUT OUR SERVICES
Find Out How We Can Increase Your Social Media Performance
Book a free, no-obligation Discovery Session to find out how we can generate more sales for you through social media management.
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Our Social Media Service
The bigger your social audience & the more they engage, the more powerful & valuable your brand becomes
Millions of Australians use social media, and we reach them by producing high-quality social content that’s precisely targeted to your audience. Every new person reached is a potential lead, and those who like your content enough to click through to your website can quickly turn into a sale, whereas those who engage with your content build your social influence to underpin your long term growth.
Social influence is a big deal. As a species, we need each other to thrive, which is why we are influenced so strongly by the people around us. When we see a business with thousands of highly engaged, loyal social media followers, we might find ourselves motivated to follow them ourselves; to find out more about their business and how it could help us. This is amplified massively when we see that our own friends are among the list, who can strongly influence our decisions and behaviour. The stronger your following on social media, the more sales power you wield for your business.
We can run your social accounts so you can focus on your business
Social media will produce results with consistency over time, but many businesses struggle to dedicate sufficient time, focusing on their social media in fits and bursts. Our specialist social media experts will work with you to help unleash the full potential of your social channels.
We spend days creating and scheduling compelling content for our clients every month. With social media taken care of, you can get the benefits without feeling like you have to dedicate endless time. We create a clear schedule of monthly actions, goals for your performance, and reporting that matters to your business, working together with you all the while to ensure that we’re on the right track.
Social content that is loved & shared
Engaging content is at the heart of every successful social media strategy, which is why we create content from a range of categories.
Personality content
Personality content breathes humanity into your brand, and shows people your quirks and characteristics. This includes team photos, “behind the scenes” videos, photos of your products being used, and much more.
Promotional content
“Soft sell” promotional content that gently endorses your products and services, and is well-suited to social media. This includes product promos, enticing service features, case studies, customer reviews, and more.
Inspirational content
Inspirational content is highly engaging and shareable, and can help to broaden your audience. These include examples of inspirational acts or quotes, preferably from your industry.
Fun content
People use social media to relax, so creating and sharing fun content is a core part of a social media strategy. This content is highly likely to be shared and engaged with. This type of content includes funny memes, videos, and GIFs.
Educational content (owned)
Sharing articles from your own blogs helps to demonstrate your commitment to education and drives traffic from your socials directly to your website. This makes it easiest to convert social fans into leads. This is almost exclusively links to blogs on your website.
Educational content (curated)
Providing information from trusted external sources is an excellent way to increase your social audience, and make your accounts a central source of knowledge. This includes articles from trusted third party websites or posts from other social accounts.
Days of the year
Celebrating selected days of the year is a great way to keep your content timely and relevant, and it’s an easy method to make sure your content is diverse.
This can include any days relevant to your brand, not just Christmas and Easter, such as International Women’s Day, Harmony Day, International Dog Day—the list is endless!
Trends, news & announcements
Timely information that keeps your audience informed, builds excitement towards events or milestones, or just taps into relevant trends for your audience.
This includes event announcements, celebrations, milestones, or even fun social trends to get involved with.
Platform Managment
Social platforms we manage
SEO isn’t a checklist that is completed and forgotten. It’s a collection of techniques that must be continuously tested, and adjusted based on the outcomes. We do this each and every month to achieve the largest improvements to your website’s ranking.
1. Facebook
Facebook is great for showing your brand’s personality and as the largest platform this often forms the core of many social campaigns.
As the undisputed king of social media, it’s the platform with the highest potential returns.
2. Instagram
As a photo-sharing platform with a big growth in video, Instagram is all about creating high-quality, eye-catching content that people love. It’s great for inspirational content and multi-content stories.
3. LinkedIn
As a platform for professionals, LinkedIn is best for sharing business-related content. This includes company news, industry news, and jobs.
4. Twitter
Twitter is a place that people tend to use for news, useful blog posts, and the occasional GIF.
It’s a good place for sharing fun content that people can quickly consume and share. Often a surprising platform in terms of performance especially to generate website clicks.
FREQUENTLY ASKED QUESTIONS
Social Media Management
Answers to our most frequently asked questions about SEO
Social media is a potent way to grow your audience, make people engage with your brand, and ultimately, increase your brand’s power. There’s a huge variety of ways you can use social media to improve your relationship with your customers—amazing content, gauging customer sentiment and feedback, building customer loyalty, promoting your products and services, and attracting new customers through increased visibility, to name a few. The more followers you have across your various social pages, the more exposure your brand gets, and the bigger your brand awareness.
With billions of people using social media around the world, it pays to invest in quality social media management.
A social media manager creates and executes a social strategy. They make sure that the strategy is carried out efficiently, and as expected. At Media Heroes, you’ll have a dedicated social media manager who carries (or oversees) the following tasks:
1) Create an effective social strategy that targets the ideal target audience for your business, and generates valuable traffic to your site
2) Create and schedule content, including creating a comprehensive social content calendar
3) Stay up-to-date with the latest best practices and trends for social media, and utilise them for your business
4) Report monthly performance data, and analyse the data to make strategic improvements to better achieve your business goals
5) Engage positively with your social audience to foster strong relationships
As the most popular social platform with the best audience targeting tools, we concentrate most of our effort on Facebook (if it suits your business). But we also create and manage content for the other major social platforms, as each of them have high potential for business growth. This includes social media Instagram management, Linkedin management, and Twitter management.
With regards to Facebook, we might suggest a variety of campaigns, including managing your page for you, optimising your pages to help boost your audience numbers, creating a social content calendar with original and curated sources of content, running advertising campaigns to push traffic to your website or generate leads for you, and more. The campaigns and projects we choose will depend on the goals you’re trying to achieve, which is why we create custom strategies for every one of our clients.