High-Performance SEO Agency
We use time-tested SEO techniques that will lift your search engine ranking, and help to generate more leads and sales for your business
SEARCH ENGINE OPTIMISATION
Get found by more customers on Google
Google has become the primary way to find information, but getting on the first page of Google is no mean feat. It takes hard work, technical expertise, tenacity, and persistence. Without effective SEO, your website remains unseen by thousands of potential customers, and your business could be operating far below its potential.
We are an SEO agency who uses time-tested methods to push your business to Google’s front page, drastically increasing its visibility, and the number of leads and sales you generate.
Our SEO services are included in the tailored strategies we create for each business. They include vital search engine optimisation methods like keyword research, website optimisation, technical auditing, and content creation. These methods work in harmony to tell Google exactly what your business does, who it’s for, and why they would want to use it. This is gold for Google because they can then show your website for the most relevant queries related to your business.
SEO Services That Tick All The Boxes
Increase your Google ranking
We’ll use a combination of proven SEO techniques to push you up Google’s rankings. This includes keyword research, website optimisation, content marketing, and more.
Get more leads and sales
We’ll improve your ranking in Google, and then optimise your website for conversions, driving up your leads and sales. This means bigger and brighter buttons, killer content, and seamless web forms.
Powered by data
Your data tells a story. We regularly analyse your data to make sure we’re on the right track. This allows us to make improvements that will generate more leads and sales on your site.
A strategy designed for you
Once we understand your business, we’ll create an SEO strategy based on your unique goals. We’re also flexible, and make the improvements that are most effective for your situation.
Convert more leads
We’ll optimise the content, design, and structure of your pages, which will nudge your prospects towards the enquiry (or checkout) button.
Sharp content
We’ll create sharp, relevant content that attracts the right leads, and helps to push them over the line. We also test multiple headlines until we find a winner.
Attract the right audience
We’ll find the keywords that your target audience uses to find your business, and then optimise your site with them.
Ongoing optimisation
Once we’ve built solid SEO foundations, we’ll ensure that your site continues to rank well with consistent monthly tweaks.
Monthly SEO reporting
We’ll produce simple monthly reporting that focuses on the most important metrics for your business. This allows you to see how your SEO is performing on a fundamental level, and allows us to make the improvements we need to succeed.
Complementary inbound marketing
Inbound marketing attracts qualified prospects, builds trust and credibility, and converts prospects into loyal customers. We’ll enhance your SEO ranking using complementary inbound marketing techniques such as blogging, social marketing, and social ads.
Up-to-date SEO techniques
Google constantly changes its algorithm. We stay on top of their latest algorithm updates, and adjust our techniques to achieve a consistently high ranking for your site. We also complete white hat SEO techniques only.
Local SEO
We optimise businesses using relevant keywords, so that they’re found easily by locals. This allows you to stay ahead of your local competitors, and get discovered. We also ensure your Google My Business is up-to-date, and ranking well.
UNDERSTANDING SEARCH ENGINE OPTIMISATION
What is Search Engine Optimisation?
SEO (search engine optimisation) is a collection of techniques that improve a website’s search engine rankings, so that you have better visibility and attract more visitors. The main techniques are creating and optimising content to include profitable keywords used by the website’s target audience, improving the website’s code to make it faster and easier to index by search engines, improving the website’s design and structure so that it is logical and easy to understand, and creating backlinks to the site from authoritative and related websites.
These techniques are described as “on-page,” “off-page,” and technical, and they help search engines to build an accurate profile of what your website is about, and whether its content is comprehensive, relevant, and related to users’ search queries. If this is the case, the search engine will place the website’s pages higher in their results pages, which can drastically increase the number of people visiting the website.
SEO is all about building authority for a particular industry, which is mostly built by excellent content, a well-structured website, and a healthy backlink profile. Let’s say you run a tailoring business in Sydney. Google and other search engines want to show their users the most relevant and useful information for people looking for Sydney tailors, so if the content for your website covers everything you could possibly need to know about buying a suit—fabric types and colours, prices, their manufacturing process, alterations, and more—and contains keyword phrases that people commonly search for when looking for Sydney tailors, there’s a good chance that your website will rank highly. People who visit your website will probably stick around for longer and click onto other pages while searching for information, which sends positive user signals to the search engine and confirms that it’s what the user was looking for, improving your rank further.
If the website is developed by professionals who have included all of the necessary schema tags, optimised your meta information, and built it for speed, it will probably rank even higher. And if the website is so good that people are linking to it from their websites, you have a clear winner.
We’re a search engine optimisation agency that delivers
Our search engine optimisation methods have proven themselves time and time again. Here are just a handful of the results we’ve achieved for customers.
Search Engine Optimisation Solutions
We Test Solutions, Measure Outcomes, Improve Your SEO, Then We Repeat | Consistent Efforts Builds Momentum
SEO isn’t a checklist that is completed and forgotten. It’s a collection of techniques that must be continuously tested, and adjusted based on the outcomes. We do this each and every month to achieve the largest improvements to your website’s ranking.
ENQUIRE ABOUT OUR SERVICES
Boost your visability in Google searches | find out how
Book a free, no-obligation Discovery Session to find out how we can increase your organic Google rankings to drive the long term success of your business.
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OUR DIGITAL SERVICES
Australian-Based Search Engine Optimisation Agency
We’ve built a highly-skilled team of in-house SEO specialists, all based in Australia. This includes business strategists, SEO technicians, designers, developers, and SEO content marketers—all university educated professionals who have spent years in their respective roles, and are genuinely invested in the success of your SEO campaign.
Having an Australian-based team allows us to work together much more efficiently, and successfully execute the SEO strategies that we create for our clients, leading to a stronger performance for your website. We can solve problems quickly, remain fluid with our approach, and are just a phone call away if you need us.
We Test Solutions, Measure Outcomes, Improve Your SEO, Then We Repeat | Consistent Efforts Builds Momentum
SEO isn’t a checklist that is completed and forgotten. It’s a collection of techniques that must be continuously tested, and adjusted based on the outcomes. We do this each and every month to achieve the largest improvements to your website’s ranking.
SEO campaigns designed for your needs
Local businesses
We’ll make your business more visible to locals, using a range of effective SEO techniques.
Large companies
We’ll increase your market share by bringing more of the right traffic to your site, and improving its authority.
E-commerce companies
We will optimise your website and products and make them easier to find, including searches for all levels of buyer intent.
Service-based businesses
We will optimise your pages for lead generation, creating a high-ranking website that converts.
Search Engine Optimisation Methodes
Search Engine Optimisation Methods
SEO is a collection of techniques that work in harmony, to help your website climb the ranks of Google. All of our SEO campaigns are custom-designed to deliver the best result for your website, but some of the SEO services we included are outlined below.
1. Keyword research & targeting
We’ll discover the keywords related to your business, and that are used by your customers.
We consider every important facet for keywords: relevancy, search volume, and difficulty, to name a few. We ensure you have the right balance of transactional and information keywords for the best results.
2. Website structure & optimisation
We’ll optimise your website with the most effective onsite SEO techniques.
This includes creating an intuitive page structure, as well as using best coding practices to improve the site’s load speed, its metadata and schema tags, and its overall content structure. We ensure your onsite SEO is exceptional to create the right SEO foundations.
3. Core web vitals (CWV)
We ensure that every one of Google’s Core Web Vitals are met, to give you the best possible chance of ranking. CWV are all about the user experience and connected to load speed and interactivity.
CWV are linked to the core build of your website, but even if your website isn;t built by Media Heroes, we can retrofit existing websites to significantly boost your metrics.
4. Onsite content & article publishing
We’ll write effective website content that sells your products or services. This is designed for the user first, but also created to appeal to Google.
We’ll also produce consistent, valuable blogs that drive traffic to your site, and increase your Google ranking as a key foundation of your SEO campaign.
5. Authority & trust signals
Our SEO campaigns build the authority, trust and overall power of your website over time. This is something that’s earned through consistent effort. We prioritise quality and authenticity and we’re conscious of the needs of your target market, which helps to ensure that Google understands your website as a trusted resource that deserves to rank highly.
6. Google My Business (GMB) optimisation
By optimising your Google business listing we can improve your GMB map rankings, and make it easier for local customers to find you. Our team will take care of the core GMB optimisation and then work with you to ensure we have the best rankings signals as part of our ongoing campaigns.
7. Competitor research & insights
We’ll study the keywords, content, and strategy of your competitors, and make an effective plan to beat them. We track competitor performance and look for trends to undercover new ideas for your SEO campaign. We’ll effectively take your competitors’ advantages, and hand them to you.
8. Constant testing & research
Every SEO campaign is different, and needs to be constantly measured and improved. This flexible approach is a much better way to achieve your business goals. We invest a considerable amount of time in R&D testing new ideas, then we roll these proven techniques out to our clients, so you always stay ahead of the curve.
9. SEO audits & ongoing health checks
We will analyse the state of your current SEO, and determine the most fruitful areas to make improvements. We use the latest technology to run ongoing audits and health analysis on a monthly basis, so we can see exactly how your website is performing and what we need to focus on next.
FREQUENTLY ASKED QUESTIONS
Search Engine Optimisation Agency
Answers to our most frequently asked questions about SEO
Yes—you’ll have an account manager who is dedicated to your SEO campaign, and will provide monthly reports, as well as answer any questions you have.
Your account manager’s role is crucial because they will be monitoring the success of your campaign, and determining whether there are any improvements that can be made. This might be a different approach to the content we write, optimising for a different set of keywords, dedicating time to improving your website, focusing on social media, or something else that helps your company to achieve its main goals. The performance of your campaign is our number one priority, and if this isn’t happening, we need to know so that we can get things back on track.
Local search is how people search for their local businesses. For example, if you’re trying to find somewhere delicious for breakfast, you might search for the word “cafe” followed by your suburb.
Optimising for local search is absolutely essential for attracting more customers, especially if you’re in a competitive industry. We optimise for local search by discovering the keywords that your prospects and customers use to find your business, and then we add them to your website. We also help to set up your Google My Business listing (if you don’t already have one), and work through an optimisation checklist that helps to push your business up Google’s search results, to make the business more visible to local people.
Finally, we can put an automated process in place that encourages happy customers to leave positive reviews. This is another powerful way to bring more people to your business, and boost your rankings in Google My Business.
SEO is a powerful tool, but it does require patience. You can expect to see SEO improvements between one to six months, with ongoing improvement as we tweak and refine your campaign. But this time frame varies depending on any SEO barriers already in place on your site, which we remove as part of our work.
The results of SEO also depend on the campaigns and projects we complete as part of your strategy. If we’re redesigning your website for you, this can make a huge difference to your SEO, but usually takes around three months to start seeing positive gains. By contrast, if adverts are included in your strategy, these bring traffic to your site more quickly, so can give much quicker bursts of rank increases that help to boost authority for the entire site. It really depends on what we’re doing for you.
On-page SEO tends to be “front-end” work for the website. This includes the following and more:
1) The site’s content—good quality, keyword-rich content that addresses the user’s needs.
2) Link structure—a logical, intuitive navigation and link structure that makes it easy for people to use your site, and for Google to index it.
3) Keyword-rich headers—headers that clearly outline the purpose of the content.
4) Image optimisation—ensuring that images have ALT tags for accessibility, and are named in a logical way.
Technical SEO focuses on improving the website’s code. This includes improving the site’s speed, its structured data, metadata, schema tags, XML sitemaps, as well as adhering to Google’s Core Web Vitals to achieve a high score, and a better Google ranking as a result.
While we can certainly fix SEO errors for existing websites, we prefer to build websites from the ground up, as this allows us to implement the best coding practices that help to achieve a high ranking. In saying that, if you have a brand new website that has been designed and built by professionals, with excellent usability and solid SEO optimisation, it would be a waste of money redesigning the website, and we’ll be happy to fix any SEO errors that show.
Common SEO errors include duplicate content issues, dodgy link building, un-optimised images, redirects that create endless loops, bad URL structures, and slow page loads. Some of these are quick to fix, and others take a bit longer, but we can fix all of them for you if we believe it’s the best way to invest your budget.
You can, but you’ll need a lot of time to do so. Effective SEO includes ongoing keyword research and optimisation, website optimisation, and thoroughly-researched, well-written content that resonates with your audience. We have the tools, knowledge, and resources to complete these to a high standard, which is why our clients have exceptional SEO rankings in their industries—even with old and outdated websites for a small handful of them!
Increasing your Google authority takes time and effort, but the rewards are huge. That’s why SEO forms the foundation of our digital marketing strategies, and is carried out through highly effective methods like website redesign, content marketing, advertising, and social media management. SEO is the bedrock on which every other marketing technique rests.