Digital Marketing Strategy Agency
Inbound marketing is a potent way to win new customers and build loyalty from your existing customer base. Work with a leading digital marketing strategy agency to achieve your business goals. We analyse your competitive environment, explore opportunities and audit your current marketing, so we can create a staged roadmap for your long-term success. Our digital marketing strategy process will help you to stand out from the crowd and pursue ambitious growth targets. Talk to our team to explore the first steps of your new inbound marketing strategy.
INBOUND DIGITAL MARKETING STRATEGY
We create your inbound marketing strategy to supercharge your growth
By providing high-quality content in the form of blogs, social posts, and email marketing, people will discover your brand more easily, and start to trust your expert opinion. The result is more customers and more sales for your business.
There’s simply no better way to attract new customers and build trust. When a company gives you free content that answers your questions, wants, and needs, and asks for nothing in return, you’re much more likely to use their products and services.
Because it’s so effective, we use inbound marketing as the foundation of every digital marketing strategy, which we tailor for your company’s goals and situation.
By using a proven inbound marketing methodology, we can help you attract more customers, build loyal customers, and ultimately grow your business. Our approach starts with a big emphasis on research and analysis, combined with solid implementation and a focus on quality execution at every stage of the process. We make data lead decisions and we do the work to ensure your digital marketing strategy will be highly effective.
A Digital Marketing Strategy Tailored To Your Business
We create unique digital marketing strategies based on your customer’s needs, the competitive environment and your business goals and growth targets. We don’t sell services or cookie-cutter packages, as this is too simplistic to achieve any sort of real advantage for you. Our customised and analytical approach allows us to achieve the best return for your investment and sets you up for long-term success.
We assess your performance to find the most lucrative opportunities
We identify which campaigns will help to achieve your business goals
We strike a balance between high ROI and low risk
Customer-centric marketing that’s built around the wants and needs of your target market
Business growth specialists bring talent and the best tools to drive your success
Our high-calibre team executes your strategy in partnership with your business
We integrate into your current workforce and strengthen your marketing capabilities
Strategy isn’t a straight line. We consistently review the performance of campaigns and make adjustments as needed
We keep you updated on the performance of your campaigns, and focus on making you money
WHAT IS INBOUND MARKETING?
Understanding Inbound Marketing Strategy
Inbound marketing is based on creating helpful, timely, and enticing content for your target audience. By creating content they want and need, and then delivering it on the channels they use, you will quickly win their confidence and increase the chance of them becoming loyal customers.
The content that we create for our inbound marketing strategies includes blogs, videos, eBooks, social posts and your website. The common thread with all your content is that it has to be focused on delivering value to your audiences, which means it’s based on their needs at all the stages of the buyer’s journey. Content is the fuel for your inbound marketing strategy and a customer-centric approach is what guides our approach. We use paid marketing to amplify content together with organic search and social traffic to attract audiences. We then convert prospects using compelling conversion pathways and nurture them throughout the customer lifecycle. When your digital marketing strategy is fully implemented, it works as an integrated system to generate large quantities of leads and sales, while appearing completely natural and engaging to your prospects and customers.
BOOK A MARKETING STRATEGY CONSULTATION
Start with an exceptional digital marketing strategy
Take the first step by completing the form below. We can arrange a time to discuss your goals and outline how we can develop your strategy. If you decide to partner with us, we’ll start on your digital marketing strategy plan, including the different campaigns needed to generate results. Get in touch today and see how we can help you grow your business.
CREATING A ROADMAP FOR SUCCESS
Our Digital Marketing Strategy Process
1. Complete an inbound marketing health check
Marketing health check and performance baseline
First, we need to understand how your business is performing, to establish a baseline. We investigate a variety of metrics, including the organic rankings for your most valuable keywords, the number of website visitors and impressions, and how you fare against your competitors. We identify whether your website is fit for purpose, how well it converts customers, and whether you have any conversion assets like eBooks. We analyse your paid adverts to see how they’re performing, as well as your overall social media performance, and its potential for reaching wider audiences. All of this allows us to identify the easiest quick wins, and the biggest long term opportunities for your business.
2. Establish your business goals
Discover your main goals and aspirations for the business.
We chat about your business goals, and clarify our research from the health check. This includes revenue targets, how quickly you want to achieve them, and any other key information that will inform our recommended strategies.
3. Determine campaigns and assets
Figure out which campaigns and assets will achieve the most growth
Now that we understand your current performance and business goals, we will identify which campaigns will best suit your needs. As a result of your marketing health check, we may be able to implement a campaign straight away or we might have to invest some time strengthening your marketing foundations. We always look for any potential quick wins, so we can gain some early returns, but the focus is always on sustainable performance. If you need revenue urgently, we might recommend a Google Ads campaign that targets your most valuable keywords, in addition website enhancements to quickly boost your rankings.
To generate longer-term growth, we may recommend an ongoing content marketing and SEO campaign, accompanied by a social media strategy to boost brand awareness. We don’t have a single approach as every business and ciccumstance is unique but we always focus on creating a long term advantage for your business and building quality foundations, so we can keep building on your success over time.
4. Explore campaign options and create a roadmap
Give a selection of strategy options with varying budgets
We provide you with a selection of marketing options, which shows the anticipated results based on different investment levels. This is where we can match your goals with your marketing budget, so we can increase or decrease your digital marketing resourcing based on achieving the right balance for your business.
5. Create a roadmap
Create a roadmap for your chosen strategy
Once you’ve chosen a strategy that works for you, we’ll create a roadmap to illustrate everything we’re doing for you over the next six months, including both interim and long-term goals.
We’ll tackle the campaigns with the highest ROI and lowest risk to start with, so you can achieve safe growth more quickly.
6. Implement and refine your marketing strategy
Carry out your strategy and measure its performance
We’ll get to work on your digital marketing strategy. We’ll design, execute, and refine each of the campaigns and assets included, and consistently update you on their progress and performance.
“I would recommend speaking with Alistair and his team at Media Heroes to any business wishing to invest in a digital media marketing strategy. They can give you honest understandable advice outlining the whole process and outcome. This allows you to make the correct decisions the first time, saving you both valuable time and money. Their ongoing marketing campaign support and ability to stay ahead of the market with outstanding results is a testament in itself.”
—Nick Hume, Director & Sales Business Manager of H&H Air Conditioning
OUR PRIMARY GOAL
Creating A Profitable Digital Marketing Strategy Plan
Our focus is to make your money. Our primary goal is to invest in the marketing campaigns that make you the most money, and align with your business goals. It’s really as simple as that. By following this principle, we can achieve sustained growth for your business, both short and long term.
Inbound Marketing Solutions Combined Into Winning Strategies
Website Design
Your website is your biggest marketing asset. We design and develop market-leading websites that convert, plus we can retrofit existing websites.
Search Engine Optimisation
SEO is a crucial practice for growing a business. We’ll boost the rankings of your primary keywords to attract your ideal customers.
Content Creation
We produce content that attracts hordes of new visitors, boosting your organic search, building trust and credibility, and engage with prospect.
Search Ads
We meticulously design paid social and Google Ads that produce a positive ROI, and outperform your competitors.
Social Marketing
We utilise the awesome power of social media to reach wider audiences, and boost brand awareness.
Email Marketing
We design enticing email marketing campaigns with high open and click rates, boosting customer loyalty.
INBOUND MARKETING
Learn More About Inbound Marketing Strategy
What is inbound marketing and outbound marketing?
Before the internet came along, companies reached most of their customers through advertising. This is known as outbound marketing because the company is sending their message outwards to customers, who can then decide to pursue the company’s offer if it’s compelling enough. This kind of marketing is interruptive because it noses its way into the customer’s day whether they like it or not.
Inbound marketing is the opposite of this. It’s based on the idea that people want to find their own information about a product, service, or company, and then decide for themselves whether they want to buy from them. To achieve this, inbound marketing answers people’s most pressing wants and needs through useful content, delivered to them in the format they want, and on the platforms they use.
Here’s an example of how a cycling business can use inbound marketing to turn a prospect into a customer
- The business writes regular blogs, one of which is The 10 Best Cycling Tracks In Brisbane. A cyclist finds this blog, enjoys it, and decides to subscribe to the company’s social accounts.
- The business writes a detailed, downloadable eBook about bicycle maintenance. They post this on their social media accounts, which the cyclist finds and downloads by entering their email address.
- The business sends an email campaign with their latest product deals. It includes a state-of-the-art pump that interests the cyclist. Because she is already impressed by the company’s expert content, she decides to buy it. Voila — she’s a new customer!
Rather than bombarding someone with unwanted adverts, inbound marketing works by giving people the information they need to make good decisions. This happens across a variety of channels like Google searches, email, and social media—all places where a user might want (and expect) to discover content. These become “touch points” where people consume your company’s content, and are a much more natural way for people to seek our information, especially when they are personalised using clever targeting.
By consistently providing high-quality (and free) content to your target audience, you’ll win them over much more effectively, and increase the chances of them becoming a loyal advocate for your company
The most recent and popular inbound marketing methodology has been designed by HubSpot, which uses the metaphor of a flywheel to illustrate how every component fits together, and reinforces each other.
The methodology uses three stages:
1. Attract—capture the attention of strangers by publishing useful blogs, videos, social posts, and adverts.
2. Engage—answer their most pressing questions with long-form content like eBooks, newsletters, and webinars, and then encourage them to become customers.
3. Delight—continue providing valuable and relevant content for customers, and solidify your reputation as the best in the business.
This methodology has proven itself to be highly effective at achieving business growth, which is why we’ve adopted it as our core marketing strategy—it works! We’ve built up years of experience in every key inbound marketing technique—SEO, content marketing, and advertising to name a few—which we weave into a meticulous strategy designed to give you a serious advantage in the market, and accomplish your business goals.
If you’re looking to develop the best digital marketing strategy for your business and collaborate with our team of experts, get in touch via our contact form today.
FREQUENTLY ASKED QUESTIONS
Digital Marketing Strategy Agency
Answers to common questions about digital marketing strategy
Inbound marketing works exceptionally well because you’re giving valuable content without asking for anything in return. This is the opposite of outbound marketing, where you’re asking them to make a commitment without having proved your worth.
If your neighbour started offering friendly gardening advice, and her advice led to a healthier, greener, and more beautiful garden, you’d probably trust her and want more of her knowledge. You may even be willing to pay for her help. Inbound marketing works in the same way.
Content strategy marketing is a component of inbound marketing that deals with content. It’s about discovering, planning, writing, and distributing the content that will best meet the needs of your prospects and customers. This strategy has a variety of crucial components:
1) Keyword/topic research—using keywords related to the company’s business, suitable content topics are found. Each topic is assessed for its suitability, difficulty, and the number of rough words needed to rank on page one.
2) Content calendars—when enough topics are compiled, they are added to a content calendar, which describes the writing and publishing dates, and the keywords being targeted.
3) Social calendars—a social calendar is created to show the types of content being posted, their frequency, the platforms being used, and the dates for publishing.
Search engines have become the tool of choice for finding pretty much everything. That makes SEO a critical part of a digital marketing strategy, because without it, people simply won’t find you in Google.
SEO is baked into the core of our digital marketing strategies, and is achieved in the following key ways:
1) Completing intensive keyword research to determine your most profitable keywords, both transactional, and educational. This includes competitor research to understand where they are succeeding.
2) Planning, designing, and coding a custom website using the latest SEO practices.
3) Creating regular content that meets the needs of the company’s target audience, and attracts more visitors.
4) Setting up and optimising your Google My Business profile.
5) Ongoing SEO audits, health checks, and fixes that come out of them.