Inbound Digital Marketing Strategy

Inbound marketing is a potent way to win new customers and build loyalty for your existing customer base.

INBOUND MARKETING STRATEGIES

We create inbound marketing strategies to supercharge your growth

By providing free, high-quality content in the form of blogs, social posts, emails, and other types, people will discover your brand more easily, and start to trust your expert opinion. The result is more customers and more sales for your business.

There’s simply no better way to attract new customers and build trust. When a company gives you free content that answers your questions, wants, and needs, and asks for nothing in return, you’re much more likely to use their products and services.

Because it’s so effective, we use inbound marketing as the foundation of every digital marketing strategy, which we tailor for your company’s goals and situation.

By using HubSpot’s proven inbound marketing methodology, we can help you attract more customers, build loyal customers, and ultimately grow your business.

A Digital Marketing Strategy Tailored To Your Business

We don’t sell services or cookie-cutter packages—we create unique strategies based on your business goals and targets for growth. This allows us to achieve the best return for your investment.​​

We assess your performance to find the most lucrative opportunities

We identify which campaigns will help to achieve your business goals

We strike a balance between high ROI and low risk

Customer-centric marketing that’s built around the wants and needs of your target market

Business growth specialists bringing talent and the best tools to drive your success

Our high-calibre team executes your strategy in partnership with your business

We integrate into your current workforce and strengthen your marketing capabilities

Strategy isn’t a straight line. We consistently review the performance of campaigns, and make adjustments as needed

We keep you updated on the performance of your campaigns, and focus on making you money

UNDERSTANDING SEARCH ENGINE OPTIMIZATION

What is inbound marketing?

Inbound marketing is based on creating helpful, timely, and enticing content for your target audience. By creating content they want and need, and then delivering it on the channels they use, you will quickly win their confidence and increase the chance of them becoming a loyal customer.

The content that you create for inbound marketing is varied, and includes blogs, videos, eBooks, your website, social posts, and more.

BOOK A DISCOVERY SESSION

Learn how we can grow your business with inbound marketing

Book a free 30-minute Discovery Session. You’ll chat about your business goals, performance, and how Media Heroes can help you grow. If you decide to parter with us, we’ll start on your digital marketing strategy plan. Start with a frst session and see how we can help you grow your business.

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DIGITAL MARKETING STRATEGY

Our digital marketing strategy process

“I would recommend speaking with Alistair and his Team at Media Heroes to any business wishing to invest in a digital media marketing strategy. Their ongoing marketing campaign support and ability to stay ahead of the market with outstanding results is a testament in itself.”

—Nick Hume, Director & Sales Business Manager of H&H Air Conditioning

OUR PRIMARY GOAL

We focus on one thing: making you money

Our primary goal is to invest in the marketing campaigns that make you the most money, and align with your business goals. It’s really as simple as that. By following this principle, we can achieve sustained growth for your business, both short and long term.

Inbound marketing methods we use in our strategies

INBOUND MARKETING

Learn More About Inbound Marketing

What is inbound marketing and outbound marketing?

Before the internet came along, companies reached most of their customers through advertising. This is known as outbound marketing because the company is sending their message outwards to customers, who can then decide to pursue the company’s offer if it’s compelling enough. This kind of marketing is interruptive because it noses its way into the customer’s day whether they like it or not.

Inbound marketing is the opposite of this. It’s based on the idea that people want to find their own information about a product, service, or company, and then decide for themselves whether they want to buy from them. To achieve this, inbound marketing answers people’s most pressing wants and needs through useful content, delivered to them in the format they want, and on the platforms they use.

Here’s an example of how a cycling business can use inbound marketing to turn a prospect into a customer

  1. The business writes regular blogs, one of which is The 10 Best Cycling Tracks In Brisbane. A cyclist finds this blog, enjoys it, and decides to subscribe to the company’s social accounts.
  2. The business writes a detailed, downloadable eBook about bicycle maintenance. They post this on their social media accounts, which the cyclist finds and downloads by entering their email address.
  3. The business sends an email campaign with their latest product deals. It includes a state-of-the-art pump that interests the cyclist. Because she is already impressed by the company’s expert content, she decides to buy it. Voila — she’s a new customer!

Rather than bombarding someone with unwanted adverts, inbound marketing works by giving people the information they need to make good decisions. This happens across a variety of channels like Google searches, email, and social media—all places where a user might want (and expect) to discover content. These become “touch points” where people consume your company’s content, and are a much more natural way for people to seek our information, especially when they are personalised using clever targeting.

By consistently providing high-quality (and free) content to your target audience, you’ll win them over much more effectively, and increase the chances of them becoming a loyal advocate for your company

Inbound Marketing Methodology

The most recent and popular inbound marketing methodology has been designed by HubSpot, which uses the metaphor of a flywheel to illustrate how every component fits together, and reinforces each other.

The methodology uses three stages:

1. Attract—capture the attention of strangers by publishing useful blogs, videos, social posts, and adverts.

2. Engage—answer their most pressing questions with long-form content like eBooks, newsletters, and webinars, and then encourage them to become customers.

3. Delight—continue providing valuable and relevant content for customers, and solidify your reputation as the best in the business.

This methodology has proven itself to be highly effective at achieving business growth, which is why we’ve adopted it as our core marketing strategy—it works! We’ve built up years of experience in every key inbound marketing technique—SEO, content marketing, and advertising to name a few—which we weave into a meticulous strategy designed to give you a serious advantage in the market, and accomplish your business goals.

If you’re looking to develop the best digital marketing strategy for your business, and collaborate with our team of experts, book a free Discovery Session to get started.