Innovative Web Design Agency

As with price, the length of the website build depends on the site’s size and complexity. Most websites take anywhere between 4 weeks to 12 weeks to complete depending on the scope of work required. It’s in both our interests to get the website designed and coded as quickly as possible, we can move onto our other projects, and the campaigns we set up for you can start achieving growth more quickly. For this reason, we respond quickly to you throughout the build process, to reduce delays as much as possible.

Our designers, developers, and content writers will work with you throughout the entire design process, allowing you to provide feedback on the website’s design, functionality, and content. We want you to be delighted with your new website, so we involve you in every key stage.

The answer really depends on what you need, as we design every solution to meet your business goals. Our custom website design solutions start from as low as $7,500 (+GST), but our average website is between $10,000 to $20,000 (+GST).

Although cost is important to consider, our advice is to focus on what business outcomes you want to achieve and then to work back from there. If you only focus on price, it’s normally a false saving, and you’ll end up with a website that fails to deliver the results you expect. However, if you’re working with a limited budget, we can always stage the build, so you have a fantastic web design solution that you can add to over time.

The best place to start is to book in for a Discovery Session with one of our web design experts. We’ll explain everything clearly and provide you with a range of options to consider, so we can find the right solution for your business.

To keep your web development project on track, we have specific points where we gain your input and sign off aspects of your design. The first stage is to design your homepage. We spend time discussing what styles you like and plan out the homepage in detail, so when you see the concept design, we aim for it to be as close as possible to the final version.

Having said that, you obviously have the opportunity to provide feedback and we always include one round of design revisions within our standard web development scope. During the project there are additional points for minor design amendments, but once the core design templates are confirmed and the build is underway, changing them later usually involves considerable re-work, so we try to avoid this to keep the project on track. At the end of the day, we work very hard to make sure your web design is amazing and your website is a wonderful representation of your brand. After all, our reputation depends on it.

A better question to ask might be “how can the design of my website help me attract my target audience? Who are we trying to convert?”

Every business benefits from identifying and understanding their target audience, as this can provide crucial insights into the experience they need to deliver to capture the attention, interest and loyalty of customers. There are three main ways to identify your target audience:

1) Create a buyer persona—a buyer persona is a detailed, semi-fictional profile of your ideal customer, including demographic information and short and long-term goals, based on market research data.

2) Identify current customer concerns—speaking with current customers about their experiences can equip your business with vital information to understand how to meet future customers’ needs and reach them through marketing.

3) Observe competitors—analysing who your competitors are targeting, where these target audiences overlap with your audience and where they may differ, can help you better understand your customers’ needs. Thoroughly understanding your target audience will help our designers create a website that fulfils your customers’ expectations and needs, making them more likely to convert.

We do—every one of our websites is fully responsive, designed to work perfectly on mobile, tablet, laptops, and desktop computers.

With so many ways to browse the internet, it’s crucial to cater for people’s preferences, which is why our websites are responsive. Your customers should be able to easily browse your websites on the device of their choice, happily swapping between phones, tablets, and computers, depending on where they are, and what they’re doing. This ensures a consistent and usable experience for every single device, which reflects well on your branding, keeps your website’s conversions high, and meets Google’s stringent ranking factors for mobile-friendly websites.

A responsive website is an absolute must if you want high-performance and strong SEO ranking!

UX stands for “User Experience,” and is how a person interacts with a piece of technology. With UX design for a website, the designer focuses on making the site as easy as possible to use, and does so by placing the user at the centre of every design decision, as well as getting constant feedback from them.

A UX designer also uses best practises from their field, and consistently tries to find ways to make the website simpler and easier to use. This is called user experience design, with some common practises including:

1) Using conventional design patterns that people recognise, like forms, drop-down menus, and buttons. These should be instantly recognisable, and not overly customised to become confusing.

2) A strong navigation based on user and keyword research, to make browsing super easy.

3) Content that is short, sharp, and precise. This makes scanning easier, which is how most people consume website content.

Typically, a website should last 3-4 years. However, this number will vary wildly depending on your industry. For example, ecommerce businesses will need to update their website once every two years on average.

As a website design becomes older, its performance will gradually degrade or become less effective. Website ageing can result in a fall in customer conversions, make it harder to maintain organic rankings, increase technical issues and glitches as the code becomes outdated, and make your website more vulnerable to security issues such as malware.

If you are calculating cash flow, we recommend you amortise your website over 3-4 years. If your competitors regularly refresh their websites or your industry is highly visual, we recommend refreshing once every two years to ensure your website keeps in step with competition. Eventually, it will become financially inadvisable to make updates to an older website. In those cases, it is best to invest in a fresh website design.

We are—our development team handles every aspect of the website’s development, including database and server configuration, front-end coding, and back-end coding. These disciplines are well-versed by our expert in-house developers, who have built hundreds of high-performing websites over the years.

We are able to handle every technical detail for the website, and hand it over to you ready-to-go. As a business owner, we understand that you want a website that just works, and shouldn’t have to even think about any technical stuff. By taking care of this for you, you can spend your time doing what you do best: running your business, and figuring out ways to make it grow (we help with this too!)