HubSpot Marketing Automation Agency
As official HubSpot partners, we can automate your key marketing and sales processes, and free up your time for more important tasks.
Marketing Automation
Save time & money by putting tasks on autopilot
Automate your marketing, emails, and social marketing with HubSpot. This frees up huge amounts of time, and allows your team to focus on converting leads, marketing your company, and growing your business. Once marketing automation is operating smoothly, we can add sales and service automation to increase efficiency even further.
As an experienced marketing automation agency, we know which processes are best to automate in order to save you the maximum amount of time. This includes email responses for your sales, support, and marketing teams, scheduled social posts across every platform at once, smart customer organisation, and automatic appointment scheduling.
The possibilities are vast with automation, and every minute saved is time that your staff can spend on valuable creative work. They’ll love you for it!
As one of the foremost inbound marketing specialists for HubSpot, and an official HubSpot partner, we can help you get the most from this best-in-class CRM.
Leading HubSpot Marketing Agency | Automate Your Business
Automate tasks
Some marketing and sales tasks are rinse and repeat, so why do the same thing over and over? With HubSpot automation, we’ll set repetitive tasks up once, and then let them repeat themselves.
Turn leads into sales
Automate your email campaigns to send engaging, effective content to customer leads. Move your prospects through your marketing and sales funnel naturally to encourage them to increase their engagement and become customers.
Scale your growth
It’s tough to grow if your team is doing the same thing over and over. Free up valuable resources through automation and boost your team’s productivity. Work with us to automate your marketing processes and increase efficiency across your entire organisation.
Make your staff more productive
Repetitive work is boring and time-consuming. Most of us would prefer to spend our time on work that actually matters.
When your team are free of these tasks, they’ll spend their time on more fulfilling work that can make them happier and more productive.
Reduce human error
We all make mistakes at work, especially if we’re tired, stressed, or struggling a little. By automating key sales and marketing processes, human error is reduced and mistakes minimised.
Less emails, more time
Emails are a primary target for automation. Various sales emails, marketing emails, and “thank you” emails can be easily automated, saving hours for staff members each week.
More time for innovation
When dreary repetitive tasks are handled through automation, time opens up for creativity. Innovation allows you to react quickly and effectively to change, and discover profitable opportunities for the business.
Organise customers
Automatically group prospects and customers based on their actions. Segment your CRM and personalise your communication to boost the effectiveness of your marketing and sales.
Understanding Marketing Automation
What Is Marketing Automation?
Marketing automation is the process of using software to automate your repetitive marketing and sales tasks, to free up time for other work. Typical tasks that can be automated include marketing emails, sales emails, social media posts, advertising campaigns, customer engagement (such as getting customer feedback), and categorising customers.
Marketing automation software allows you to map out common processes, with logical if/then choices that determine what should happen. For example, if a customer signs up to your monthly newsletter, a marketing automation process can be set up to automatically thank them, set them up for future editions, and give them helpful information like links to recent customer issues.
Or from a sales perspective, someone who requests a meeting with your sales rep but doesn’t turn up can be automatically reminded to schedule an alternative date. You can even track potential customers using a lead scoring system and send an email to your sales team as soon as the prospect is ready to buy. This allows you to reach out at exactly the right time.
Automation possibilities are immense, saving your company thousands of hours and dollars. At Media Heroes, we start by discovering how to make your marketing and sales more efficient, then gradually add more processes over time to raise your efficiency. By saving only 10 hours a week from repetitive tasks, this amounts to more than 500 hours a year, which can save the average business more than $20,000 per annum in labour costs. Even small time savings can save huge amounts of money, all while improving the customer experience and boosting sales. Marketing automation is a winning strategy for most growing businesses.
ENQUIRE ABOUT OUR SERVICES
Get more lead & sales with HubSpot automation
Book a free, no-obligation Discovery Session to find out how we can automate your business with HubSpot.
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Our Marketing Automation
Remove unnecessary work through marketing automation | partner with your inbound marketing agency
Great content is at the heart of everything we do. We are an inbound marketing agency that creates exceptional, high-value content for our clients, and then distributes that content automatically through HubSpot’s automation tool. It’s about giving something valuable to your prospects and customers without asking for anything in return. This makes them much more likely to return the favour, by buying your products or services.
HubSpot’s marketing automation software is the best in the business
HubSpot’s marketing automation tool allows us to easily create complex workflows that automate various areas of your business. These workflows are sophisticated, powerful, and once set up, will quietly do their job and free up your time.
As a preferred inbound marketing specialist for HubSpot, we can automate dozens of tasks for you, and optimise them to perfection. We can also complete HubSpot agency onboarding, to help you learn the ins and outs of HubSpot.
You can start your HubSpot journey with the free HubSpot CRM tools and gradually add more HubSpot functionality gradually, or we can work with you to make a significant impact for your business with a more comprehensive marketing automation project or a combined sales, service and marketing implementation.
Marketing automation tasks can save days, weeks & months across your business
HubSpot’s powerful automation tools allow you to improve the following areas of your business.
Conversions
Create compelling conversion opportunities regardless of where your prospects are in the customer lifecycle.
Once the conversion is achieved, then enrol your prospects into automated workflows to make additional offers to them and nurture them with the right information and offers at the right time.
Email marketing
Nurture your leads through their buyer journey by sending them relevant and valuable content, whether automated newsletters, ebooks, or just emails thanking them for signing up to your content.
Social marketing
Write one social media post and distribute it across every one of your channels. No more logging into multiple social channels to publish your content!
Plan and schedule social content ahead of time and monitor the results in real time.
Ad campaigns
Set up sophisticated, personalised ad campaigns that target customers based on their categories or properties.
Automatically ramp up adverts for prospects who are engaged, and increase their chance of becoming a sale.
Customer feedback
Gather insightful customer feedback at predetermined stages or intervals, and use that information to improve your marketing, sales, and products/services.
Customer management
Group your customers logically based on their attributes or behaviours, so that you can better sell your products to them.
This includes automatically updating particular customer properties and creating automation tasks for your sales team to reach out to potential customers once they are ready to purchase.
Understanding HubSpot
How marketing automation works in HubSpot
HubSpot has two main features for automation—Workflows, and Sequences.
1. Workflows
HubSpot’s Workflows feature allows you to automate processes such as messages (emails and SMSs), contact management, task management, adverts, and more.
Workflows can be triggered from various scenarios, such as changes to a contact’s property, a deal or quote, or a ticket.
The tool is immensely powerful and allows you to automate the most relevant repetitive processes to save time.
2. Sequences
Sequences are a time-saving sales tool that allow you to set up email sequences, customise them based on customer properties, and set automatic follow ups based on the customer’s actions.
They allow you to send multiple personalised emails without sending them manually. Just set up a sequence, personalise it for the customer, and let the feature do the rest. This tool prevents prospects from slipping through the cracks.
FREQUENTLY ASKED QUESTIONS
Marketing Automation
Answers to our most frequently asked questions about Marketing Automation
Marketing automation works incredibly well because it automates boring, repetitive tasks for staff members, and frees up their time for more valuable work. Examples include:
1) Writing a social post for Facebook, but using the same text for every social network (or editing the text slightly), and then publishing them with a single click.
2) Sending an automatic “thank you” email to someone who purchases a product or service, or subscribes to your newsletter.
3) Allowing people to request meetings by themselves, selecting from available dates in your calendar.
4) Creating and scheduling email marketing campaigns, so you can set and forget.
5) Automatically requested customer feedback at specific points in their buyer journey.
There’s so many possibilities with marketing automation. By automating your repetitive tasks, you can save thousands of hours a year.
At Media Heroes, we use HubSpot for our marketing automation, but automation software works on the same principles. You set up a series of triggers, conditions, and actions, and then let the automation do its work. Here’s a very simple example:
1) Trigger: someone signs up for a software trial on your website.
2) Condition and action: if the person has not signed up before, send them a welcome email with their login information. Otherwise, do nothing.
When you’re setting up a lead nurturing campaign that sends prospects useful information at certain stages of their buyer journey, the automation can get complicated, with lots of conditions and pathways.
Email marketing automation is a process for automatically sending emails to people. It can be used to nurture leads by sending them helpful information at critical points in their buyer’s journey, when they meet certain triggers. For example, when a new lead signs up for a software trial, you may want to send them helpful information on how to use the software. When they complete a certain action in the software, like successfully sending an email, you could send them information on more advanced email features they may be interested in. This type of automation can be incredibly powerful because you’re sending valuable information to the lead without having to do any work—you just set up the automation once, and let it run for every customer.
Email marketing automation is also commonly used for sending one-off emails, like thanking a customer for their newsletter subscription, or sending the newsletter itself. It can be used to automate pretty much any email that will be sent to multiple people.
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