Digital Marketing Agency | Inbound Growth Marketing

Media Heroes is a leading digital marketing agency because our focus is to help you grow your business. We offer a wide range of technical solutions, so we have the skills and freedom to develop the right strategy to fit your needs. Many agencies only specialise in one or two solutions, limiting their ability to use the tools that will benefit you the most. As the saying goes; “it is tempting, if all you have is a hammer, to treat everything as if it were a nail”. At Media Heroes, we start with the end in mind and focus on the goals you want to achieve. We develop the right plan for your business, use the right tools, and we achieve results. Our point of difference is your success.

There are so many aspects of digital marketing that many business owners experience ‘information overload’ and delay decisions or invest in totally the wrong areas. Every networking event you attend and every article you read talks about the latest 10 or 20 things you should be doing with your digital marketing and it’s simply not possible to do everything. Should you focus on SEO, LinkedIn, Adwords remarketing, an ebook or a new website? The truth is it’s different for every business. At Media Heroes, we cut through the noise and make your decisions simple. We highlight your best digital marketing opportunities and provide advice on which ones are going to have the best return on investment and are most suitable for your circumstances.

If all you want is web design expertise or a new logo then Media Heroes can certainly help you. We focus on developing your digital marketing strategy, as this process allows us to help you more, but if you just want to keep things simple that’s fine too. We’ll always ask questions about your goals and share the best advice, so we can ensure your investment is going to give you the best possible return. Beyond that, as a leading inbound digital marketing agency, we’re here to help you. If you just want to discuss a new website, let us know what you need and we’ll do everything we can to ensure you get an incredible result.

We sure do! The majority of our clients are small to medium family-owned businesses, plus some larger organisations. However, we regularly help small start-ups and micro businesses too. At Media Heroes, we excel at helping our clients to outcompete larger organisations, not by outspending them, but through clever campaigns where we can build a profitable online advantage. We look for entrepreneurs and business owners who want to build their businesses with us and we offer a range of digital marketing options for different budgets. Some clients want a fully integrated digital marketing campaign from day one, whereas others want to take things more gradually and stage the rollout over time. Whatever stage of growth your business is in, book a Discovery Session today and we can explore how you can take the next steps and achieve a real advantage with your digital marketing.

At a basic level, this is simply a matter of comparing what you invest in your different digital marketing channels versus the returns you achieve over a given period of time. This is essential information for business owners, so you know what parts of your digital marketing are working best and you can make decisions accordingly.

To understand your returns you need to know what each new customer is worth to your business in gross profit over their lifetime. With this information plus your sales conversion rate, you can calculate the value of each new enquiry. For example, if each new client is worth $1,000 in gross profit over his or her lifetime and your conversion rate from enquiry to sale is 25%, then each new enquiry is worth $250 in gross profit.

To understand your cost per enquiry, you need the total investment per month for whichever digital marketing medium you’re measuring, then you simply divide that by the total enquiries generated from that medium. For example, if you spent $1,000 per month on Google Adwords and you generated 20 quality enquiries, your cost per enquiry would be $50.

In the above example, we can calculate our gross profit per enquiry at $250 and our cost per enquiry at $50 per enquiry, so this campaign would deliver a return on investment of 400%. When we develop your digital marketing strategy, we can work through these numbers with you, so we can see what areas are most likely to give you the greatest return and then measure our results over time to make adjustments to your campaign. Digital marketing should be no different from any other business investment and following this approach will ensure you can continue to build your business profitably with Media Heroes for many years.