Case Study

H&H Air Conditioning

H&H Air Conditioning was one of South East Queensland’s leading air conditioning specialists, delivering residential and commercial climate control solutions across the region. The business built a strong reputation for quality workmanship, trusted brands, and expert installation, growing into one of Queensland’s largest independently operated air conditioning companies before its sale and subsequent rebrand.

>1,000
Page 1 Keywords
400% ⬆
Page 1 Rankings Over 4 Years
> 18,500
Organic Visitors Per Month
★ Over 18,500 Organic Visitors Per Month★ 400% Increase In Page 1 Keywords On Google Over 4 Years★ 4 Years Of 18% Compound Organic Traffic Growth★ Highest Ranking Air Conditioning Website In SE QLD

Challenge

As H&H Air Conditioning expanded from its commercial foundations into the highly competitive residential market, the business needed a more scalable and sustainable approach to customer acquisition. At the time, the website had almost no organic search visibility and generated very few enquiries, with most new business coming from referrals, word of mouth, and traditional advertising.

To support the next stage of growth, H&H required a complete website redevelopment and a long-term SEO strategy to build visibility across South East Queensland, increase qualified lead generation, and establish the business as a leading provider of residential and commercial air conditioning services.

Solution

Media Heroes partnered with H&H Air Conditioning to make SEO the primary driver of residential business growth across Brisbane, the Sunshine Coast, and the Gold Coast. Rather than relying on referrals, tenders, and traditional advertising, the strategy focused on building a scalable source of qualified enquiries through search.

The engagement began with a complete website redevelopment, with SEO research informing the site architecture, service pages, user journeys, and content strategy. The campaign combined multi-location SEO, optimised service pages, more than 40 suburb-specific landing pages, and over 100 educational articles to build topical authority and strengthen visibility for residential and small-commercial air-conditioning searches. This was supported by website migration, technical SEO, Core Web Vitals improvements, internal linking, Google Business Profile optimisation, citation management, review growth, and ongoing technical audits.

Targeted Google Ads campaigns complemented SEO during the quieter winter months, helping maintain enquiry volumes while allowing SEO to generate the majority of leads throughout the rest of the year. As the business matured, Media Heroes also provided strategic advice during the sale process, helping position the website and its established SEO performance as a valuable business asset.

Key project deliverables included:

  • SEO strategy and long-term growth planning
  • Website redevelopment and migration
  • Multi-location SEO across South East Queensland
  • Service and suburb page optimisation
  • 100+ educational articles and content marketing
  • Technical SEO and Core Web Vitals optimisation
  • Google Business Profile, citations and review strategy
  • Seasonal Google Ads strategy
  • Strategic consulting during the business sale

Results

Media Heroes helped transform SEO from a virtually non-existent marketing channel into H&H Air Conditioning’s primary source of residential lead generation. What began as a strategy to diversify beyond commercial contracts evolved into a major growth engine, supporting the expansion of the residential business across Brisbane, the Sunshine Coast, and the Gold Coast.

Within months of launching the new website, more than half of H&H’s target keywords ranked on Page 1 of Google, generating a significant increase in enquiries and sales. Continued investment in SEO delivered sustained year-on-year growth, establishing H&H as the leading organic search performer in South East Queensland. The success of the campaign was recognised nationally, with Fujitsu Air Conditioning showcasing H&H’s website and SEO strategy as a best-practice example at its national conference for authorised dealers.

 

“We would have no hesitation in recommending Media Heroes. Google is constantly evolving and requires constant work and re-appraisal if you wish to achieve outstanding results, which Alistair has been able to achieve.”

Nick Hume | Director H&H Air Conditioning