Case Study
Nu-Tank
Nu-Tank sells quality water tanks, including molasses tanks and a variety of associated products. Any fittings that are included in their tanks are poly fused to the bottom, which creates a super-strength industrial grade tank that lasts much longer than their competitors’ products.
The Parkhurst-based business is run by a second generation family of tank manufacturers with 25+ years of experience, who pride themselves on their high levels of customer service, and good old fashioned values.
The Challenges
After running paid search campaigns on Google Ads, Nu-Tank wanted to explore the potential of improving the performance from their paid search campaigns and to add social media adverts to their marketing mix. Their biggest goals were getting their brand in front of more local customers, and promoting their products to boost quotes and sales.
The Solution
First, we needed to get a clear understanding of Nu-Tank’s brand, their target markets, and the materials that they had available. We conducted a workshop to gather this information, which gave us everything we needed to get started on their strategy and campaigns.
Paid Social Campaign
For social media, we created two distinct campaigns:
1. A traffic carousel campaign to promote their product categories, as well as the products themselves
2. A lead generation campaign to promote their product catalogue and a separate campaign to invite people to request quotes for their products
These highly targeted campaigns reached over 30,000 people per month, which helped to boost Nu-Tank’s brand awareness in their key geographic and demographic markets. It also resulted in a substantial number of leads, with our lead generation target achieved in less than two months and our goal met many times over. The average cost per lead was just $12 with a high quality of lead generation that the sales team were able to convert into revenue.
Paid Search (Google Ads) Campaign
For the paid search campaign, we created lead generation adverts that would appear on Google’s Search Network and Display Networks, which gave us a generous (but precisely targeted) audience. The ads achieved over 10X more impressions than previous campaigns and a 50% increase in clicks for the same budget due to a 33% reduction in cost per click. Working in unison, the paid search and paid social attracted a large number of leads for Nu-Tank at an excellent return on investment.
Solution Provided
Paid Social Campaign
+200% lead generation target achieved in 3 months
We used our experience with social media advertising to create highly successful campaigns for Nu-Tank, which helped to boost awareness of their brand, and generate a large number of new leads for them. The campaign paid for itself within just three months, and Nu-Tank had capitalised on a new, previously unexplored channel.
Paid Search (Google Ads) Campaign
123% lead generation target achieved in 2 months
We created lead generation campaigns that appeared on Google’s huge advertising networks, precisely targeting their desired audience, and producing exceptional results. We achieved our goals in just two months and at 23% higher than expected. This campaign allowed us to effectively attract, nurture, and convert new leads into paying customers for Nu-Tank.