Results-Driven Social Media Marketing Brisbane Agency
We manage your social media accounts to help grow your brand on Facebook, Instagram, and LinkedIn. Our Brisbane social media marketing team provides both social media page management, plus paid social advertising, so we have the flexibility to achieve a full range of marketing objectives. Whether you need help building and engaging with your social media audiences or you wish to generate leads through social ads, we can provide a range of innovative social solutions.
SOCIAL MEDIA MARKETING BRISBANE
Grow your brand through social media
Social media is one of the most effective ways to promote and grow your brand. But it takes time to get right, and lots of experience to figure out the best ways to engage your audience. At Media Heroes, we’ve been managing our clients’ social media accounts for years, developing and executing high-performing strategies built on effective content, clear messaging, and highly-targeted advertising that motivates people to take action.
We’ll use a blend of effective social page management techniques and powerful advertising to delight your target audience and grow your company’s brand. With so many people using social media on a daily basis, not being involved can lead your business to fall between the cracks. By having a strong social media presence, prospects and customers are constantly reminded of your brand values and personality, they build trust over time, recommend you to others and take action when they’re ready to purchase.
Light Up Your Socials | Social Media Agency Brisbane
We’ll look after your brand’s entire social media presence or we can work alongside your team to add to your internal skills and expertise. We typically include a tailored strategy to help you achieve your goals and then a series of implementation priorities on your most important social platforms.
Social strategy
We’ll create a tailored strategy that aims to promote your brand in the most effective way possible, and helps you to achieve your branding and audience engagement goals on social media.
Paid social management
We’ll create paid social ad campaigns with high ROIs. This includes traffic ads, lead generation ads, carousel ads, and remarketing ads. These work as standalone social campaigns or as part of omni-channel marketing campaigns.
Social Account check up
We’ll complete an audit of your current social accounts, so we can provide recommendations and complete any optimisations to ensure you’re ready for your new campaigns.
Social content creation
We’ll work with your to create the social content that best resonates with your target audience, and encourages them to engage with you. This can include unique content that educates, entertains or inspires or curated social content.
Social Calendar Schedule
We’ll create a packed social media content calendar with a regular posting schedule to keep your audience engaged, so you’re the trusted source of information in your industry or niche.
Post promotion
We’ll promote the social posts to get the best response, boosting your visitors and widening your audience. Organic social engagement testing help us to identify the top performers, although over time, we can use the data to predict the right posts for promotion ahead of time.
Community engagement
We’ll engage with your fans for you, providing on-brand feedback and helping to resolve any problems. By engaging quickly we can boost engagement significantly.
Social Media Reporting
We will provide monthly social media reporting using the key metrics that tell the tale of your success. This includes clicks, reactions, comments, and shares.
Social Media Consultant
You’ll have a dedicated social media manager to oversee and execute your strategy, and stay on top of your socials at all times. Your Brisbane based social media consultant is your main point of contact and is invested in getting the best results for you.
Social media marketing
Build Your Army Of Fans | Social Media Marketing Company Brisbane
Social media is the number one tool for building brand awareness but only works with a solid strategy and consistently high-quality posts. We’ll create both for you so that you can attract hundreds of new followers by providing them with genuinely valuable content. Quality content with high engagement and social proof generates high levels of trust and shows that you’re in tune with your customers, boosting loyalty and generating more revenue for your business.
Winning Campaigns | Brisbane Social Media Marketing
Expand your brand’s reach by tapping into the immense power of social media. We will create a strong campaign based on valuable and enticing content that will enhance the reputation of your brand, and gain new followers. Explore some of our past successes.
Social Advertising Works
Paid Social Media Advertising Brisbane
Social media advertising is a powerful way to encourage your audience to move along the customer lifecycle by promoting content or offers to the right people at the right time. Social ads help to monetise your audiences and turn them into customers and they can massively increase your brand awareness. They can be used to directly generate leads through lead flow ads, or to target specific audience segments to amplify your best content and drive valuable traffic to your website. The ability to target audiences based on interests or behaviours gives you the ability to reach your target market and the remarketing opportunities can boost the efficiency of your entire marketing strategy. Paid social can be super simple or highly integrated with the rest of your marketing and it’s incredibly flexible and measurable. Talk to our team and we can share some ideas to see if social ads have the potential to help you grow your business.
Get In Touch
Enhance Your Social Media Performance
Get in touch to let us know what you’re looking to achieve and we can outline some initial ideas and options to help you achieve your business goals through social media.
Enquire Form
The Right Social Platforms For Your Audience
Social Platforms For Business Results
We execute social strategies for multiple social media platforms, which allows us to locate and tap into your target audiences more effectively.
1. Facebook Marketing Brisbane
Facebook is the king of social media, and by far the most popular platform. It’s ideal for personality content, and one of the best ways to grow your social audience.
Facebook social campaigns often use a combination of organic posts and paid ads, depending on your specific objectives. We can run your entire posting and engagement strategy using a combination of articles, unique posts and curated posts, although with any social media campaign, we will need to work closely with your team to ensure the content is authentic and relevant. In some cases, clients will run their organic posting campaign with or without our help and we instead focus on the paid social advertising to generate traffic and awareness or to directly generate leads. Facebook has powerful lead generation tools, which work well with both organic social campaigns and SEO campaigns, so this often creates substantial opportunities for growth.
2. Instagram Marketing Brisbane
Instagram is hugely popular platform where you can grow your brand with beautiful, eye-catching imagery. It’s perfect for inspirational content, and stories.
Instagram is part of the Facebook advertising platform, so running paid social ads as part of your Instagram marketing strategy is relatively easy. As a predominantly visual platform, the ad visuals have to be exceptional, but this provides a valuable channel to increase your ad exposure and performance and helps to hold your ads to a higher standard. Organic Instagram marketing campaigns require a different approach compared to other platforms, but this makes it interesting, exciting and highly effective when you have the right advice and support.
Instagram posts don’t allow links in the same way as other platforms, so having a clear focus around your metrics and objective is important, but Instagram can still provide great value. There is a huge focus on the post graphics or the use of reels, combined with engaging captions to generate reach and engagement. The use of hashtags on Instagram means that organic social traffic can be gained in a similar way to traditional SEO and provides significant opportunities to grow your brand exposure and enhance your brand strength.
3. LinkedIn
LinkedIn is a pure business platform, so is great for sharing business-related content like company news, industry news, and job postings. It allows you to promote the professionalism of your brand to a professional audience. This is less about entertainment, so often a more serious social platform, but for the right industry and particuarly B2B, it can be a powerful channel. The ability to target audiences based on job roles or companies makes paid LinkedIn camapigns extremely compelling for high value products and services.
4. Twitter
Twitter is made for fun, quick-consumption content that people can easily share. It can also be a great way to share topical news related to your business and to connect with large audiences or influencial industry leaders quickly and effectively. Twitter is a bit of a dark horse and often generates a surprising amount of traffic particuarly from quality shared content.
Social Media Marketing Content That Your Fans Will Love
Personality content
Personality content is content that shows off your brand’s unique personality, and helps to cement your brand image.
Promotional content
Promotional content that showcases your products and services, and encourages people to buy from you.
Inspirational content
Inspirational content can create a positive association with your brand, and is highly engaging and shareable.
Fun content
Social media is often used as a way to temporarily escape from life, which makes fun content one of the biggest draws for people.
Educational content
The internet is a place where we find useful information, so sharing your blogs, articles, and other handy content is a great way to show your value.
Curated content
There’s so much amazing content from other people and companies that your fans might love, why not share it with them?
Days of the year
Christmas, Easter, International Dog’s Day…there’s plenty of “days of the year” that can be shared and celebrated to boost your social profile.
Trends, news & announcements
Topical news is often shared on social media, and your company’s page can become a trusted and useful source of information for people.
FREQUENTLY ASKED QUESTIONS
Social Media Marketing Brisbane
Answers to our most frequently asked questions about social media marketing
Social media marketing can be a powerful way to reach new customers and grow your brand. You only have to look at the immense popularity of social platforms—Facebook alone has around 13 million monthly users in Australia, which is an audience that can be tapped into and attracted to your business.
But it’s not easy. To be successful on social media, you need a meticulous strategy that will help you achieve your business goals, as well as the time and knowledge to create winning content that draws people in and encourages them to subscribe to you. With a killer strategy and the resources to execute it properly, you’ll be able to build an army of followers for your brand who will happily share your content, and essentially act as free advertising for you.
Two words: amazing content! The whole idea of social media is to create, share, and consume content, so by formulating a content plan that appeals to your target audience, you’ll be able to get those all-important subscriptions to your social pages, and expand your reach. This is achieved as part of a social content calendar that outlines every piece of content we’ll create (both original and curated), and where it will be shared.
In addition to great content, we’ll focus on creating a strong and coherent identity for you on social media. This might include creating a style guide for your company branding, which describes your colour palette, typography, image use, language use, and more, allowing us to create a unique identity that becomes instantly recognisable by your followers. The stronger your brand, the more followers you will attract to your social profiles.
As a side note…audience growth can be a key objective for a social campaign, but most campaigns benefit by focusing on metrics like engagement over audience growth, so chosing the right metrics will really help you.
We work with the major social media platforms—Facebook, Instagram, LinkedIn, and Twitter—and every one of them has different purposes, and different audiences. Content that works on Facebook won’t necessarily work on Instagram, so we are very careful to create or select content that we know will perform well for each platform. Facebook tends to work well with fun “personality” content, which can include team activities, awards, and content that is specific to your company’s personality. As an image-sharing platform, Instagram is great for sharing striking images that grab people’s attention, particularly if they are inspirational. LinkedIn is ideal for business-related content, and Twitter is suited to memes and short snippets that people quickly consume, share, and move on.
We share a combination of original content that we create as part of your campaign, and curated content from other sources that will appeal to your followers. This could be memes, blogs, infographics, company updates, special moments for your business, and a whole lot more. We can be incredibly creative with social media content, which makes our jobs more fun!