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Your website is your most important marketing asset and the basis for attracting and converting new customers. If your website is underperforming, it’s likely your business will struggle to reach its potential. The majority of websites simply aren’t effective and it doesn’t have to be this way. If you’ve been looking for the best Brisbane web design company, your search is over.

Is your website designed specifically to attract your ideal customers? Does your website have clear calls to action that dovetail into your sales process? Have you gone through a process of conversion optimisation to maximise goals? Was your website designed and structured to work with your attraction and engagement strategies? Most business owners know when they have to improve their websites, but find it difficult to find the right web design company to work with.

At Media Heroes, we’re much more than a leading Brisbane web design company. We look at your digital marketing as a whole and develop highly effective digital strategies to make you money. Your website is the centre of your marketing and absolutely crucial to your success, so it’s essential to get this right. We design and build incredible websites that not only look amazing, but they’re designed to maximise conversions and deliver lasting results. If you’re looking for great web design and a team of heroes to help you super-power your business, then let’s talk. Start your journey with us by booking in for a FREE Discovery Session with one of our web design Brisbane experts.

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Website Design That Boosts Enquiries

Web Design Brisbane

A website is more than a pretty picture. Your website is your primary tool to generate enquiries, so getting this right is fundamental to your success. At Media Heroes, we offer a range of web design options, from high conversion lead generation websites to product-focused ecommerce websites. The majority of our lead generation web design solutions are built in WordPress and all our designs are customised for your business, so we can focus on attracting your ideal customers.

Once you book your FREE Discovery Session, we’ll begin to explore your business needs, look at the initial investment options and develop ideas to maximise your results. We take the time to understand your business, your competition and your customers before even thinking about design. A key stage in the Media Heroes Brisbane website design process is to conduct a thorough keyword analysis, so we can match your website structure to the search behaviour of your customers, right from the start. This allows us to plan your website design alongside a wider digital marketing strategy, perhaps including SEO or PPC, so you have the most effective solution to take your business to the next level. If you’ve been researching online for ‘Web Design Brisbane’, ‘Website Design Brisbane’, ‘Web Design Company Brisbane’ you’ll find a host of choices, but very few Brisbane web design companies include digital marketing strategy and a long-term approach from the very beginning. If you want the best results for your business, talk to the team at Media Heroes today.

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High Conversion Website Design

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AIDA is a marketing acronym, which stands for Attention-Interest-Desire-Action and it’s a core concept in effective web design. Applying this concept to your new Brisbane web design project helps us work together to develop the right design and communicate the right message, so your website stands out to your ideal customers and maximises your conversion rates.

Website Design Brisbane - Attention - Media Heroes

Web Design Step 1: Attention

Are you seeing tumbleweeds? Wondering where your potential customers are and how to get them to your website? The attention or attraction stage is used in the first phase of the Digital Marketing Profit Machine and this is all about getting qualified visitors to land on your website. If potential customers aren’t being driven to your website, then the best web design in the world won’t help you. This is why it’s critical to combine your new website with an effective attraction strategy including search engine optimisation or PPC.

Web Design Brisbane - Interest - Media Heroes

Web Design Step 2: Interest

You’ve got 1-2 seconds or I’m gone. If your website design doesn’t immediately make the right impression with your target audience, then all your marketing efforts are wasted. Your potential customers are asking the questions, ‘Can you help me?’ and ‘Are you the right fit?’, so answer well. Build your website for a range of devices, clearly show your services, then use the right colours, images and headings to connect with your audience. This is make or break, so go beyond a pretty website to really think about your ideal customers and their motivations. This is about customer-centric web design, so always start with your ideal customers and work back from there!

Website Design Brisbane - Desire - Media Heroes

Web Design Step 3: Desire

Building desire is really an extension of interest at a deeper level. Your potential customers are now asking, ‘Why should I choose you?’, ‘Can I trust you?’ and ‘Do you understand what I really need?’. You need to demonstrate you understand the pain points of your customers and show them the benefits of working with you. Build trust and demonstrate expertise through content and features within your web design, so potential customers feel comfortable choosing you. Remember this isn’t about you or your company; it’s about meeting the needs of your customers.

Web Design Brisbane - Action - Media Heroes

Web Design Step 4: Action

Your website is a sales conversion funnel. If you don’t have clear calls to action and well-defined goals, you’re wasting your time. Visitors may love your new web design, but if you don’t make it clear what they should do next, they’ll generally do nothing. You need to think about both hard goals (entering your sales process) and soft goals (joining your audience) to get the best results. The conversion rate of your website depends on having highly effective calls to action, measuring your results and making improvements as necessary.

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Web Design Questions

Most businesses can gain a huge advantage from having a well-executed SEO campaign, as this attraction method offers such a good return on investment. If SEO could form part of your digital marketing strategy, then you definitely want your website built by a Brisbane web design company specialising in SEO. If you see the label ‘SEO friendly websites’, this is usually a cop out, so run away! Make sure you ask the right questions to ensure SEO is at the heart of your Brisbane web design company’s services. The structure, build, coding and content of your website are fundamental to whether SEO success is even possible. The last thing you want is a shiny new website that either needs to be completely rebuilt or has major disadvantages when starting your SEO campaign.

Buying a new website is challenging. On face value, websites seem to vary wildly in price and it’s hard to know what the difference is. Web design is labour intensive and requires a range of expertise to build and design them correctly. The price of a website reflects the amount of labour used to design and build it, so in order to make a cheap website, you can either pay less for the labour (e.g. outsource overseas) or you can spend less time building it. Either way, you’re taking shortcuts and although the website might look ok, it’s likely to have some major problems under the hood.

Cheap web design quotes usually include a build process using off-the-shelf template builders, which are commonly packed with features, but slow to load. Time spent planning the structure, developing calls to action, writing compelling content or doing quality checks is usually removed to keep the price down. Like everything in life, you get what you pay for.

If you get a cheap web design quote, there’s a good reason. Buying a quality website is almost always less expensive in the long run and as your website is your primary marketing tool, this isn’t something you want to skimp on. The best advice is to look at exactly what’s included in different website scopes and to choose a Brisbane web design company who’s truly focused on making you money over the long run, rather than just selling you a website.

As inbound marketing specialists, we take a holistic, purposeful approach to web design. Every little detail of each website is crafted and coded by our talented professionals in-house with our clients’ unique needs and goals in mind.

Our strategic planning and in-depth competitor and audience research discovers the best way to portray your brand and informs our entire web design process, from developing code and a visual design to designing effective calls to action and performing quality checks for optimal website performance. During each stage, we consider how to craft a seamless and intuitive user experience with flawless usability and how we can use strategic content marketing to build authority and help you achieve your SEO and conversion goals.

While many website designers take a one-size-fits-all approach, we understand that each of our client’s needs is different. We’ll tailor our approach to garner the best outcome for you.

The short answer is yes, but only when it’s an advantage for you and never at the expense of quality or performance. Website templates are widely misunderstood, partly due to overlapping terms used by web design companies. Design templates refer specifically to the designs for each distinct page within a website (e.g. template for the homepage and the template for the blog) and these can either be custom created, or downloaded as a pre-existing design template. Media Heroes doesn’t use pre-existing design templates, as we create designs uniquely for your business.

Often people talk about templates, when they really mean themes. Themes control the look and feel of a website and they contain lots of files often including pre-existing web design templates. While Media Heroes does use themes for certain web design projects to reduce the front-end development time, we always customise the design templates. Essentially themes allow us to provide greater value for the same investment, as we don’t need to create the whole build from scratch each time. We either use a theme we’ve developed ourselves or we use a few external themes that meet our strict standards.

Custom theme + custom design. This is used for the top shelf websites. If you need a website with specific build requirements, custom functionality and a completely unique design, then this one’s for you. Media Heroes offers this option when it creates a genuine advantage for your business or when it’s necessary to meet a precise brief. Although it costs a bit more to create a website this way, you get much more control over the functionality and design of your new website and we have the opportunity to create something completely unique.

Unlimited pages = alarm bells. This is ok if we’re talking about blogs, as all blogs allow you to add unlimited posts, but unlimited pages are different and this is normally a warning sign. Unlimited pages are actually quite common with budget web design solutions and although it sounds great, it’s really not. To build a website properly you need to create and design landing pages for a specific conversion purpose with unique images and high quality, styled content. With high-performance websites, your web design company will normally include a price per page to allow time for individual page design, specific calls to action, content creation and content uploading and styling, but no so when we’re talking about unlimited pages.

Cheap web design packages offering ‘unlimited pages’ mean you only have a single page design, so all pages look the same and things like content creation, styling, adding images, testing and everything else are normally excluded. Essentially, you’re buying a skeleton website and you have to do a lot of the work yourself. An unlimited pages website will usually have an inferior design, less professional content, a lack of structural planning, and it will almost certainly have major SEO issues. Like the saying goes, “if it sounds too good to be true, it probably is”.

The answer really depends on what you need, as we design every solution to meet your business goals. Our custom website design solutions start from as low as $7,500 plus gst, but our average website is between $10,000-$15,000 plus gst and fully customised solutions tend to be a little more.

Although cost is important to consider, our advice is to focus on what business outcomes you want to achieve and then to work back from there. If you only focus on price, it’s normally a false saving, and you’ll end up with a website that fails to deliver the results you expect. However, if you’re working with a limited budget, we can always stage the build, so you have a fantastic web design solution that you can add to over time. The best place to start is to book in for a FREE Discovery Session with one of our Brisbane web design experts. We’ll explain everything clearly and provide you with a range of options to consider, so we can find the right solution for your business.

Every one of our websites is custom-designed to meet a specific client’s unique needs. Over time, we’ve developed a rigorous process to ensure every web design project we deliver is high quality and meets Google’s stringent guidelines.

Our process is simple. We start with a brief – working with you to define your target audiences, goals, objectives and any problems you want to solve to build a tailored web design strategy. At this stage, we want to understand your brand identity, goals and desired visual feel for your website. From here, our team will research your audience (including search intent) and competitors so we can build a strong foundation that will help you outperform your competitors.

To build the website, our web design and content marketing teams work together to design the website user experience and map out the audience journey. We’ll design a flat concept and visual mockup of website pages and layout, so we can gain feedback from you and take on your ideas. Throughout this process, our content marketing team will add their expertise to align your website content with a high level content marketing strategy and build useful, readable landing pages with strong calls to action.

After we build your website, if you would like to run a digital marketing campaign, we can continue to refine your website with content updates, make tweaks to optimise the user experience and strengthen conversions.

The short answer: with lots of dedication from a team of hardworking professionals. Creating a website is easy but designing a high-performing website that delivers strong conversions is much more difficult.

The best web design is customer-centric. For strong conversions, it’s crucial to understand your ideal customers and their motivations. This understanding should guide every aspect of your web design from the visuals to the user journey and mobile experience. Understanding your customers’ goals will help you craft clear, precise, compelling calls to action that entice them to click, buy, sign up or register.

If you want to build a high performance lead generation or ecommerce website, your website must provide a fluid user experience on any device. If you want to set your business up for conversion success in the short and long term, you must deeply understand your ideal customers’ needs, test and hone your calls to action, continually build trust and demonstrate expertise, show an empathetic understanding of customers’ pain points, and leave no doubts about why they should choose you. There are no shortcuts. You must put in the hard work, measure your results and constantly improve your website.

Many web designers advocate for a ‘mobile first’ approach. With this approach, desktop is a second priority.

At Media Heroes, we focus on ensuring the best experience for all website visitors, whether they’re using a smartphone, iPad, laptop or desktop. A responsive design is essential for a fast website loading time and can drastically improve your visitors’ experience, elevating their perception of your brand. Ultimately, it’s crucial to design a website that delivers an exceptional experience on the device the majority of your customers use. If most of your website’s traffic comes from mobile, the mobile experience of your website should be top quality. Correspondingly, if most of your traffic is sourced from desktop, this would be the priority.

Make sure your web design company carefully crafts your website for usability across all devices. Media Heroes takes extra care to ensure our websites are user-friendly and intuitive, no matter which device they are using. Building a website that is flexible requires technical expertise and careful planning, followed by rigorous testing and tweaking to ensure the best experience for all users.

Well-designed onsite content is a crucial part of your web design and long-term marketing strategy. Ultimately, your onsite content and web design must both aim to meet user needs. For this reason, it makes sense to create onsite content at the same time as developing the website.

The first question to ask is, ‘Who is my audience for this content?’ This may vary across different website pages. Every piece of content on your website–whether it’s a blog post, FAQ page, landing page, video or downloadable eBook–should provide meaningful value to your website visitors, at a higher standard than what your competitors offer. This is why it is important to plan your website architecture and onsite content alongside the web development process.

Ideally, your content should be crafted to answer specific questions your target audience is seeking to understand in an easy-to-digest, compelling and unique way. It takes time to plan and skill to create unique, professional content that aligns with your brand personality, taps into your website visitors’ psychology, matches perfectly with your website’s visual design, and deepens your target audiences’ emotional connection with your brand. But it’s definitely worth it.

At Media Heroes, we naturally start with search intent. This important element impacts the website’s architecture, as well as the content length and structure. From there, we will undertake a detailed briefing process with a client, research, edit and incorporate feedback.

Some customers request to create their own onsite content. While this is possible, given the intricate interrelation of the web design and onsite content creation process, we strongly recommend allowing our team to look after the onsite content creation as we develop the website.

Look for a web design company that takes a strategic approach to content marketing and embeds it into your website design, instead of taking an ad-hoc approach to copywriting. Crafting unique content for your website may be a long-term investment, but consistent high quality content will yield many long-term benefits for your business. Quality content is and always will be the best way to attract links and website visitors, and nurture leads and conversions.

A better question to ask might be, ‘How can the design of my website help me attract my target audience? Who are we trying to convert?’

Every business benefits from identifying and understanding their target audience, as this can provide crucial insights into the experience they need to deliver to capture the attention, interest and loyalty of customers. There are three main ways to identify your target audience:

  • Create a buyer persona – A buyer persona is a detailed, semi-fictional profile of your ideal customer, including demographic information and short and long-term goals, based on market research data.
  • Identify current customer concerns – Speaking with current customers about their experiences can equip your business with vital information to understand how to meet future customers’ needs and reach them through marketing.
  • Observe competitors – Analysing whom your competitors are targeting, where these target audiences overlap with your audience and where they may differ, can help you better understand your customers’ needs. Thoroughly understanding your target audience will help our designers create a website that fulfills your customers’ expectations and needs, making them more likely to convert.

User experience (UX) is a crucial part of any well designed website. Before we start designing, we make it a priority to thoroughly understand your customers and potential website users. For each client, we perform in-depth user research to build detailed buyer personas to guide and inform the user experience design. We will also seek to thoroughly understand your company and goals for your website.

After we have insight into your website users’ needs, we will create the information architecture, the overarching structure and relationship between all areas of the website or websites, in a user-centric way. Next, we will create the sitemap, which lists all pages and shows the hierarchy, structure, page goals, content and functionality for each page. Finally, we design the navigation experience by considering users’ search and engagement goals to create a seamless experience.

Next, we will create wireframes internally to chart the structure of each page of your website and optimise them for usability. For higher end projects, we may share these with the client. Throughout the web design process, we aim to ensure the user experience is smooth. From there, we create a high fidelity mockup with more visual detail and write the code for the website. At this stage, we create the user interface and visual design, including visual cues to guide the user through the experience, such as buttons, hover interactions, movement or scrolling cues, and design the visual hierarchy and position of images or videos on each page. Each page is designed to fulfill a specific purpose. For example, on your home page or about page, we might display testimonials to build your business’ credibility. Once the website’s design is created, we make final tweaks to ensure the user can easily navigate through the website.

Typically, a website should last 3-4 years. However, this number will vary wildly depending on your industry. For example, ecommerce businesses will need to update their website once every two years on average.

As a website design becomes older, its performance will gradually degrade or become less effective. Website aging can result in a fall in customer conversions, make it harder to maintain organic rankings, increase technical issues and glitches as the code becomes outdated, and make your website more vulnerable to security issues such as malware.

If you are calculating cash flow, we recommend you amortise your website over 3-4 years. If your competitors regularly refresh their websites or your industry is highly visual, we recommending refreshing once every two years to ensure your website keeps in step with competition. Eventually, it will become financially inadvisable to make updates to an older website. In those cases, it is best to invest in a fresh website design.

A website is the heart of any inbound marketing strategy, designed to draw customers to your business naturally and organically. In contrast to marketing methods that attempt to buy attention such as advertising, inbound marketing focuses on earning your audience’s interest through exceptional or valuable content.

A website plays an important role across all four stages of the inbound marketing methodology, from attracting customers to encouraging conversions, closing sales, and creating ongoing delight. For example:

  • During the attraction stage, a website helps attract your business attract audiences through compelling content. You can encourage potential customers to visit your website by delivering search-optimised website and blog content that targets your audiences’ pain points, needs and concerns, and drive them to interact with your website content through social media.
  • During the convert stage, an attractive or positive website design will entice customers to convert. For example, calls-to-action, landing pages and forms can be designed to maximise sales or capture valuable contact information. High intention pages, such as service pages and landing pages, should be optimised to maximise their effectiveness in converting leads to customers.
  • During the close stage, a website that tracks user interactions on each page can help you nurture customers through the buyer’s journey with tailored messages, such as remarketing or lead scoring, to maximise chances of a future interaction or sale.
  • During the delight stage, a website can help you build customer loyalty by leveraging smart calls to action, live chat support, support pages, pages to encourage referrals or recommendations, and ongoing, compelling educational content that resonates with your website visitors.

A website plays a crucial role in the inbound marketing methodology, which works across many levels to improve your customer experience and inspire repeat business.

Creating a high performing website is not a one-off investment. You must be prepared to invest on an ongoing basis, as your business and customers’ needs naturally evolve over time. This maintenance comes in two forms: making changes to protect your website’s security and functionality, and changes to increase conversions on your website. As website code and plugins naturally age over time, it is important to keep your website updated to keep your website safe from attacks and ensure your website continues to function in line with its original scope. In terms of conversion optimisation, opportunities may arise to boost organic rankings or improve conversions on a particular high traffic page. We recommend buying an ongoing package with us so that we can help you make the most of your website. However, this ongoing service is not automatically included in the cost of a new website design.

Protecting your website against security threats is an essential business investment. Website attacks can degrade your customers’ trust, damage your website’s functionality and reputation, and cause severe damage to your SEO campaigns.

We recommend purchasing a security product with your website design, such as our security maintenance package, to proactively protect your website from hacking, malware and viruses. Alternatively, if you encounter security issues or you discover your website has been hacked, you can always ask for help from our team. Any such service will be billable on an ad hoc basis.

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