Creative Brisbane Content Marketing
Invest in content that captures your customers’ attention and powers your inbound marketing. As a leading Brisbane content marketing agency, we can help you with all things content. Whether you’re looking for help with website content, blog article content, or ebooks and whitepapers we have a local team of content writers, ready to assist. Talk to our team today and let’s get your content strategy moving.
Content Marketing Agency Brisbane
More visitors than you know what to do with, captured by quality content
Content marketing is one of the most cost-effective ways to attract visitors to your website. By regularly producing high-quality content that meets the needs of your target audience, you’ll attract hordes of new visitors, which can give you a massive SEO boost.
At Media Heroes, we’ve been helping companies power their content marketing for as long as we can remember. We’ve seen it work time and time again, and it now sits proudly at the centre of our marketing strategies, which are tailored to meet the needs of every unique client. We produce well-researched, well-written content that meets the needs of your target audience, attracts organic traffic, and drives more sales.
Content Agency Brisbane | Grow Your Business With Engaging Content
Thought leadership
When you produce well-researched content for your industry, people will view you as an expert. Dedication to your personal brand through quality content writing increases your influence and boosts attraction as an industry leader.
Build trust through content
When you produce valuable content and then give it away for free, people will start to trust your brand. By sharing knowledge potential customers are much more likely to buy from you.
Increase brand awareness
Distributing quality content on social media, via your blog and through email marketing are effective methods to grow your brand. People will quickly start to recognise your company, and be happy to share your content.
Drive up your SEO
We’ll write content that captures your industry’s primary keywords, and tells Google that you’re an authority in the space. As a top Brisbane SEO agency, we have every skill you need.
Marketing that works
Content marketing is a powerful technique that brings more people to your website, lifts the profile of your company, and encourages prospects to become customers.
Convert more leads
Great content allows you to connect with your audience through storytelling, and delight them. Once you have their attention, you can convert them with eBooks, workbooks or other content assets.
Right place, Right time
Whether you’re nurturing a new lead or closing a sale, you need the right content to the right people at the right time. Combining your content marketing strategy with marketing automation is the key to systemising this key process.
Be a social powerhouse
Quality content is the fuel that drives social media marketing. By producing exceptional content that meets the needs of your target audience, we can grow your social fanbase dramatically.
Professional content marketing team
Content Strategy + Content Writer Brisbane + Personal Content Editor
Our team of veteran content writers create sharp, well-researched content for our clients, which helps to grow their businesses. Whether you need blogs, eBooks, social posts, email marketing templates or other forms of content, our local Brisbane content writers have the experience and expertise to create truly exceptional content. We have proven processes including content planning, interview outlines for thought leaders in your business, content structure guides and much more that all go into creating the best content. Your team will include a content strategist, content writer, plus your editor to bring it all together and a graphic designer for any visual assets. Talk to us today and find out how our content writers and content editors can work with you to elevate your content marketing.
Consistent Performance | Content Marketing Brisbane
Effective Marketing | Content Marketing Agency Brisbane
Our content marketing process
1. Keyword research
For content written to rank organically we start by identifying the keywords, questions, and topics that people are searching for. We select the content clusters or topics that will bring the most value to your business, and plan them out over time to produce the biggest impact.
2. Content calendar
We create a six-month content calendar that outlines your topics, their content type, when they’ll be written, and the target content length depending on the content purpose, subject complexity and ranking competitiveness.
3. Write and optimise content
We research the content topic thoroughly to get the most relevant and up-to-date information on it. We gather references and supporting material, interviews or information that you supply to help us personalise your content. Then we turn it into an engaging, easy-to-follow piece of content designed for your exact target audience to deliver the most value to them.
4. Publish and promote content
We publish the content in the most appropriate space, and then promote it across your social channels so that it reaches as many people as possible. Content writing often forms the foundation of SEO campaigns, email marketing, lead generation workflows, or social ads, so this aspect is very flexible depending on the purpose of the content plan.
Get In Touch
Book A Free Content Marketing Consultation
Complete the form below and we can arrange a free 30-minute Discovery Session. We’ll discuss the goals for your content marketing and share some ideas to get you started.
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Content Marketing Services Brisbane
Types Of Content We Create
There are lots of ways to create valuable content. These are the types that we’ve found to resonate most with customers, although we can create almost anything.
1. Blogs & Articles
Blogging is an immensely powerful SEO tool that can pull hoards of people onto your website. The more visitors you have, the greater your authority on Google and other search engines, and the more leads and sales you’ll generate in the long run. With great content, you’ll also earn the respect and loyalty of your customers.
2. eBooks & Downloads
One of the best ways to grow your email subscriber list is with an eBook. We figure out the primary needs for your target audience, and then write eBooks that help to address those needs in the most helpful way possible. This builds an incredible amount of trust, and can create armies of loyal customers.
3. Website Content
Effective website content is essential for a high-performing website. Our writers take the time to understand the purpose and goals of each website page, and then write copy that will help to achieve them. The result is a website that becomes a driving force for your growth.
4. Emails & Social Posts
Email marketing and social marketing are powerful tools, but they only work if your copy is engaging. Our writers can craft custom emails and social posts that generate clicks and engagement to help you get the most out of your campaigns. Our content attracts more visitors to your website or more fans to your socials.
FREQUENTLY ASKED QUESTIONS
Questions To Ask Content Marketing Agencies
Answers to the most frequently asked questions about content marketing services
Blogging is important for a few reasons:
1) It can attract lots of people to your website. By identifying helpful and popular topics that your target audience wants to read, and then covering those topics in a well-researched blog, you can attract thousands of new visitors. This sends positive user signals to Google, who can see that your website is popular, and so increases the rankings for your entire website as a result.
2) It builds credibility for your industry. The more topics that are written about for your industry, the more authoritative and credible your business appears to Google. Again, this boosts your ranking not just for the keyword topics we’re targeting for the blogs, but for your entire website.
3) It builds trust with your customers. We usually trust people who come across as experts. If a customer reads an informed, well-written article on your website, they can clearly see that you know your stuff, and there’s a much higher chance of them buying from you.
Google doesn’t tend to give you the same re-indexing boost for websites with the same content, so new content is crucial for achieving the biggest impact. It tells Google it needs to take another look at your website. If your business has change since your last website build or your old content is just a bit dated or thin on the ground, then take the plunge and create some new content. This fresh content can be written specifically for your key audience and based on thorough keyword research to target the most profitable keywords for your business. This research allows us to include these keywords throughout your new content, which massively increases the likelihood of attracting website visitors who are serious about buying from you.
It’s always better if we write original content for your new website if your budget allows. This allows us to not only optimise for your most important keywords, but also to write content that addresses them directly and answers the biggest questions that your customers have. We can certainly use snippets of relevant content from your old website, but we always get a significantly better result when the content is fresh.
Yes—even though Media Heroes creates the content, you have 100% ownership of every content resource we create. This includes your website content, blogs, eBooks, email campaigns, social campaigns, adverts, and more, which we will manage entirely for you from start to finish. But if you’d like to use those resources elsewhere, you have full copyright control over them, so you can do with them as you please.
We can also supply you with this content if you need us to. But it can usually be downloaded directly from your WordPress control panel, which we can help you to navigate.
Most of our expert content writers are in Brisbane, but we do have some others living across Australia. They are all native English speakers and capable of producing high-quality content that is educational, engaging, and optimised for the best possible SEO results. We support local talent and we’re super proud of our Brisbane content writing team.
By hiring and training Australian writers from around the Brisbane area, we have been able to hone our content creation process to perfection, with quick turnaround times, few edits, and an extremely high level of writing quality. We have spent years building our writing team, and we are delighted that we have reached a point where every single person produces superior work that almost always performs well for our clients. This includes both onsite website content, and resources like blogs, eBooks, and social media content, which is written with the care and diligence needed to perform highly.