PPC Brisbane

Most PPC campaigns have a minimum budget of $1,500 plus gst per month ($500 campaign management plus $1,000 click spend), but there’s a wide variation with PPC advertising. For example, a pay per click Brisbane targeted campaign won’t need the same budget as a full national PPC campaign. It’s always best to book in for a FREE Discovery Session first, so we can provide specific recommendations for your business. Your advertising investment will depend on the average cost per click for your industry, the type of PPC campaign best suited to your business, your market size and your goals.

They sure do! Just because you don’t necessarily click on the ads doesn’t mean this is true for your potential customers. Depending on the age of your target audience, 30% to 65% of people regularly click on the ads.

Interestingly, research shows that approximately a third of people don’t even realise they are clicking on ads at all. The final point is that you only pay when someone clicks (i.e. pay per click), so you’ll soon see just how many people click on the ads! PPC advertising is amazingly effective to attract customers at the cusp of their purchase decision, so a better question is whether you can afford not to be using PPC advertising!

One of the most common questions! Advertising platforms like Google Adwords have very effective counter measures to prevent this. They detect and filter out invalid click activity and automatically remove these clicks from your account without charging you. Google has build algorithms to do most of the work, plus they have a dedicated Ad Traffic Quality Team to ensure invalid clicks don’t affect your campaign. If your competitors wish to spend time everyday repeatedly clicking on your ads, you can rest assured that this is actually costing them money in lost productivity and having no effect on you!

The best advice is to use whatever digital marketing tools are going to generate profitable leads for your business.

If both PPC and SEO are suitable for your business and you have the budget available, then using them together is the best possible choice. Pay Per Click Advertising and Search Engine Optimisation are complementary marketing mechanisms, so you’ll realise significant benefits from using them together. However, it’s important to remember that PPC isn’t suitable in every circumstance and neither is SEO. Selecting the ideal digital marketing strategy for your business is not always a simple process and just because your competitors are doing something doesn’t mean you should too. The Media Heroes Brisbane PPC team will provide the right advice and guidance, so book in for a FREE Discovery Session today to find what’s best for your business.

The key with PPC advertising is to understand what each new enquiry is worth to your business, then you can work backwards to calculate the conversion rates you need to achieve and how much you can afford to spend per click, so you have clear KPI’s from the beginning. The example below illustrates this point:

• Lifetime gross profit value of a new customer = $1,000
• Conversion rate from new enquiry to new customer = 25%
• Value of each new enquiry = $250
• Website/landing page conversion rate = 5%
• Value of each visitor = $12.50
• Average cost per click = $5.00
• Therefore, profit per click = $7.50

You can see in the example, that with a cost per click of $5.00, this campaign would be highly profitable. This sort of data is relatively easy to estimate for PPC and this exercise can be used to find out the minimum campaign performance to set realistic goals based on profitability targets. If you want to explore whether PPC is likely to be profitable for your business, book in a FREE Discovery Session with the Media Heroes Brisbane PPC team today and we’ll walk you through this process.