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The very first internet advert was an AT&T banner that appeared on the website of Hotwired ma…

Our species evolved in tribes, where lying could be devastating to someone’s reputation and saf…

If you’re faced with the frightening notion of giving a 5-minute speech, whether for business o…

Content is valuable to businesses, extremely valuable. Website pages, ad campaigns, blogs, social…

Everything that requires graphic design is made for a purpose. Adverts are created to generate sa…

Who would have guessed that a microscopic virus would transform the way we work? But here we are,…

Every successful business knows what their customers want, and focus groups can be an effective w…

As a marketer, you already know how tough it is selling your company’s products or services usi…

Creativity is a driving force for evolution. It’s the reason you’re currently reading this ar…

An unfathomable amount of content exists on the internet, and much of it useful. The problem for …

Aesthetic colour palettes are harmonious, eye-pleasing colour selections that can breathe life in…

The internet is awash with content producers, many of whom have large audiences that other busine…

Facebook, Instagram, and other social websites are some of the most popular in the world. They pr…

When a consumer looks for a new service and is faced with multiple options from different compani…

Stories have been an integral part of human evolution, and continue to shape who we are as a spec…

Since exploding in the late 90s, ecommerce has become one of the most popular ways to buy product…

The Australian economy is driven by over two million businesses,2 which provide jobs, services, a…

It takes time and money to create email campaigns, landing pages, and other goal-oriented resourc…

As our planet tears through space, countless beams hit it from every imaginable angle. Parts of t…

Unless you wanted to fail spectacularly, you wouldn’t market a yacht in the same way you’d ma…

We all have our wants and needs, from necessities like toothpaste to glistening sports cars that …

Content marketing has exploded in the last 20 years. It’s practised by companies of all sizes a…

Facebook adverts are highly versatile. They can help you attract new customers, get your brand ou…

SEO can be broken down into two main categories, both as important as each other: on page SEO, an…

Lots of people interact with your business each day. They might visit your website’s home page,…

After all the hard work you put into marketing your business, receiving a one-star Google review …

Life is filled with tough decisions, and many of them seem impossible to get past. Some of us put…

Websites can be highly efficient sales-generators, but only if you can attract plenty of people t…

If your business has hit a ceiling, and opportunities seem scarce with your current products or m…

As one of the most valuable things you can do for your business, it’s understandable that SEO is …

Ever used those handy little widgets that appear at the top of Google’s search results? They ca…

In our fiercely competitive economy, companies need every advantage they can get. That’s why SE…

Minimal graphic design is one of the most effective, eye-catching art styles you can use for your…

If you’re like most of us, you read reviews before committing to a product or service. We are h…

In the digital age, an effective marketing strategy must include a high-performing website that c…

Website testimonials can be a powerful way to show people that your business is awesome. When a c…

High performing businesses have excellent customer service. They are 7.6x more likely to agree th…

We know the link between SEO and content marketing can sometimes seem like an arcane secret only …

Pretty much every business wants to reach the pinnacle of Google’s search results. This awesome…

As the world moves further and further into the digital realm, making your website visible on sea…

Every year, countless people develop brilliant ideas and start new businesses. Some of these busi…

You don’t have to be that old to remember a time before computers. If you’re in your late 40s…

Data is officially the world’s most valuable resource. It’s more expensive than oil, gold, an…

Images are an essential part of every website. They make them prettier, help users to understand …

We identify things by their names, and a company is no different. That’s why it’s the most im…

Marketing is now firmly in the digital world—a supersonic place where things constantly shift a…

If you’ve witnessed your webpage rankings bouncing around like a kid on a pogo stick, you may b…

If you feel that you’ve exhausted your opportunities with your current customer base, and aren�…

SEO can be a slog. Even a small, hard-won improvement to your search engine ranking can be a big …

Trends can have the smallest beginnings, emerging as a single clever idea before capturing people…

It’s easy to download an image from the internet and post it on your website or social account.…

Negative Google reviews can feel like a kick in the face, especially for business owners who work…

In business, the big firms get to have all the fun. They usually have better bargaining power, lo…

Of the various elements that make up a website, fonts are one of the most important for your bran…

In the 1960s, psychedelic design emerged from the hippie communities of San Francisco. It used vi…

Virginia Woolf was one of the first authors to accurately describe the chaos of our minds. Before…

Google says that it stores information for about 30 trillion pages. That’s a lot of content to …

Marketing is something that a lot of companies struggle with, but it doesn’t have to be so comp…

Have you spent hours writing content that search engines seem to ignore? You’re not alone. Ther…

A sales rep without a process is like an explorer without a map. They might zig zag their way to …

Business is competitive by nature, so every business owner wants to know how they’re faring aga…

The internet has been with us for almost 30 years. It’s hard to imagine life without websites, …

Market penetration can be an effective way to grow your business. It’s a low risk strategy that…

Facebook accounts for about 18% of mobile advertising across the globe.1 That’s an astonishing …

Customer feedback is crucial for improving your business. They can teach you how to be better com…

UX is a process used to improve a user’s experience of something. In terms of websites, this me…

When you see a white tick on a pair of sneakers, you instantly know who made them. This is no sma…

Buyer personas are a fantastic way to stay focused on your target customers. By distilling your i…

Looking for a cool brand name for your new business? You’ve come to the right place! We’ve so…

Marketing can drive your business forward, attracting leads that turn into hard-earned profit. It…

We’re all naturally drawn to certain activities, which we seek out without needing to be nudged…

Humans have been creating artistic designs since the Ice Age. They’ve evolved from simple cave pa…

Humans have been telling stories to one another for about 150,000 years. Our stories have evolved…

Net Promoter Score is a simple and effective way to measure customer loyalty—a crucial metric t…

With almost 3 billion users,1 Facebook is an advertising powerhouse that has become a crucial too…

We use automation extensively in our personal lives—dimming the lights, setting alarms with app…

Loyal customers are like fertiliser for a business. When you amass them through quality products/…

Selling a service is wildly different to selling a product. There’s no raw materials or manufac…

As modern internet users, we see hundreds (if not thousands) of links every day. They’re in our…

HubSpot is one of the world’s leading CRMs, and for good reason. It has a winning selection of …

Acquiring a new customer is between five and 25 times more expensive than retaining an existing o…

When you fire up your computer in the morning, what do you check first? If you’re like most of …

Business acquisitions are an excellent way to grow your company, but they aren’t without their …

If you give a speech to a thousand random people, some may love it, some hate it, and some feel i…

Have you ever been involved in an email trail like this?

“Let’s set up a meeting. How…

A business is a diverse mixture of working parts, with every department working in harmony to cre…

Web design and development is a complex business, and you can be forgiven for not knowing the dif…

How many times have you bought from a company based on a recommendation? Most of us trust the opi…

Marketing is a tireless electric motor that creates leads for your business day after day, week a…

Google is the search tool of choice for almost 95% of Australians.1 With such large numbers, and …

Killer dugongs on the loose!! — fake news on social media?

Have you ever had the feeling that your company changes direction more often than needed? That it…

Having a strong brand personality is essential for creating connections with your customers. It g…

Technology has helped to forge a global economy, where businesses can reach customers in the furt…

Every business exists to meet the needs of its customers. So to be successful, a business must id…

Core Web Vitals are the latest change that Google is making to its ranking algorithm, which prior…

For years, email has been the method of choice for communicating with customers. Every email sent…

Closing sales leads is an invaluable skill that should be mastered by every salesperson. After yo…

Customer reviews have become a key part of the buying process online. A whopping 91% of consumers…

One of the toughest things about running a business is getting a constant flow of qualified leads…

Boosting posts on Facebook can be a great way to increase their visibility. It appears as an adve…

We live in a start-up culture where new businesses are constantly popping up, and then disappeari…

Inbound marketing techniques like SEO, social media marketing, and advertising can be highly effe…

Your contact us page is arguably one of the most important pages on your website. For a new prosp…

Every business needs a website, and for new prospects, the homepage is typically the first page t…

Since the internet burst onto the scene in the late 90s, digital marketing has grown into the met…

In 1971, pioneering American computer programmer Ray Tomlinson sent the first ever email, introdu…

In the last decade, social media has become an advertising powerhouse. Australian businesses spen…

Ever since the invention of the printing press, people have been using content to help their busi…

Social media can seem like a complex beast, but if you know how to tame it, it can create vast am…

According to digital marketing firms, we see up to 10,000 adverts every day.³ This explains why&…

With around six billion web pages jostling for attention,1 making your website more visible remai…

Landing page optimisation is critical for a healthy website conversion rate and your online marke…

Promoting your brand at an event or trade show is an awesome opportunity to attract new audiences…

WordPress users are a spoiled lot. Whatever you want to do, there’s a plugin for that. The Yoas…

Content is king for SEO – long live the king – and other SEO clichés! There’s a lot of dis…

It isn’t uncommon for ‘bloggers’ to think they can simply create content and instantly see …

There is one undeniable truth in SEO: the SEO community loves a good debate. Even better if it’…

Content amplification is using social media, influencers, email marketing and paid promotion to i…

Attention small business heroes! How’s your local SEO skills? Are you a local super SEO, leapin…

Your Google My Business listing is the foundation on which you’ll build your local search ranki…

If you’re the ‘learn by doing’ type, reading long winded explanations of on page SEO is pro…

Creating a content funnel that propels your customer forward through the conversion funnel… kee…

You’re not going to make start up mistakes right? You’ve done your market research. You’ve …

You’re spending real money on SEO, your website is a good looking, easy to navigate wonder site…

One day you’re riding high on a wave of Google traffic … then bam, your sales and web traffic…

Social media marketing has many benefits, including brand presence, engaging with your audience, …

Is it time to outsource your digital marketing campaign for your business?

An i…

Ranking Factors – the metrics that determine which order websites are displayed in search resul…

You’ve no doubt noticed the trend for businesses to publish a wide range of articles online, so…

Instagram has become one of the fastest growing social media networks and is not showing any sign…

Of course, Media Heroes offers a variety of video production services– just putting that o…

“The smart way to keep people passive and obedient is to strictly limit the spectrum of accep…

No results. No ‘page one with a bullet’. Not even a page three at an awkward limp. So why has…

“Web Traffic Makes Mone…

How to write a blog post for SEO and click through is a tricky business. We get it, blog post wri…

The truth is there are compelling about us pages, and those which are a pretty reliable cure for …

There are so many good reasons why a publishing the prices of your services, or at the very least…

However after working alongside the digital marketing department and SEO specialists here at…

Ever stumbled across a beautiful photo that had an elegant filter applied to it that made it look…

YouTube is also an important medium for online video marketing and advertising. YouTube processes…

Between Penguins, Pandas, SERP’s and G+ accounts, there’s a whole litany of confusing acronym…

In my last two posts (found here and here) I talked about rebranding your company and how to crea…

One of the most important, valuable and powerful pieces of content on your website isn’t your c…

Last month in my blog I talked about when it is best to rebrand your company (you can find it her…

Appearances matter in business and your brand is the way people see your company.  From the …

Content is King. We hear that A LOT. Everyone is talking about content and how important it is if…

To most of us the thought of picking up the telephone and initiating a conversation with a prospe…

As more and more companies are turning their attention to content marketing and business blogging…

Why am I losing customers quicker than I am gaining them? Should I spend more time with existing …

I think the hardest part is getting started. I constantly have ideas for our website’s content …

Last …

I’m a huge Pixar fan. I can talk for hour about each movie and how excited I am about Monsters …

Most graphic design trends come about unexpectedly, evolve over time, become pointless, then…

Lots of businesses have social media these days. All of them are using a plethora of tactics to c…

Viral marketing is an elusive beast, the internet holy grail, the word of mouth mammoth if you wi…